Ap­ple leads the field in tablet sales

…but the iPad Pro is not its best seller, writes Os­car Ray­mundo

iPad&iPhone user - - CONTENTS -

Tablet sales con­tinue to slip, and not even the iPad Pro has helped sal­vage the mar­ket. Ap­ple, Sam­sung, Ama­zon, and other tablet ven­dors shipped just a com­bined 43 mil­lion units in the third quar­ter of 2016, ac­cord­ing to a new re­port by IDC. These fig­ures mark a year-over-year de­cline of 14.7 per­cent. IDC an­a­lysts blame the tablet sales slump to low-cost two-in-one lap­tops flood­ing the mar­ket.

De­spite Ap­ple push­ing sales for its lat­est high-end iPad Pro mod­els, the ear­lier iPad Air and

iPad mini mod­els are Cu­per­tino’s best-sell­ing tablets, ac­count­ing for two-thirds of its ship­ments in the third quar­ter.

Ap­ple con­tin­ues to be the tablet leader, but it still saw sales de­cline by 6.2 per­cent year-overyear. IDC points out that rev­enues re­mained flat, how­ever, thanks to some sales of the more ex­pen­sive iPad Pro.

Sam­sung, Len­ovo, and Huawei were also strong tablet sell­ers this quar­ter, al­though like Ap­ple these ven­dors all saw sales de­cline. Even though Sam­sung’s two-in-two TabPro S got good re­views, it re­mains un­com­pet­i­tive, ac­cord­ing to IDC. And sales of Len­ovo’s Yoga Book, an­other well-re­ceived prod­uct, were not counted be­cause IDC con­sid­ered it a tra­di­tional PC.

The only ven­dor on the top five list of tablet man­u­fac­tur­ers to see an in­crease in sales in Ama­zon, largely thanks to a Prime Day sale in July when Fire tablets were 30 per­cent off. In the third quar­ter, Ama­zon saw a 319.9 per­cent sales in­crease year-over-year.

Even though prices for both two-in-ones and slate tablets con­tinue to de­crease, IDC pre­dicts that prices will re­main sta­ble.

“We’re wit­ness­ing real tec­tonic move­ments in the mar­ket with slate com­pan­ion de­vices sold at the low-end serv­ing a broader plat­form strat­egy, like Ama­zon is do­ing with Alexa on its Fire Tablets, and more ex­pen­sive pro­duc­tiv­ity tools closer to true computing and le­git­i­mate note­book re­place­ment de­vices that should man­age to keep av­er­age prices up,” IDC’s tablet re­search di­rec­tor Jean Philippe Bouchard con­cluded.

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