iTunes lets you view film ren­tals across de­vices

The new ‘rent once, watch any­where’ fea­ture is also a sign that iOS 10.3 and Ap­ple TV 10.2 are on their way,

iPad&iPhone user - - NEWS - re­veals Ro­man Loy­ola

While Ap­ple’s new prod­ucts (see page 4) grabbed all the at­ten­tion, Ap­ple also made an up­date to iTunes that movie ren­ters will en­joy. iTunes 12.6 is now avail­able, and it has a new fea­ture that the com­pany dubs as ‘rent once, watch any­where’. If you rent a movie on your iPad, iPhone, or Ap­ple TV, you can now watch the movie on all those de­vices.

Prior to the up­date, iTunes movie ren­tals on the iPhone, iPad and Ap­ple TV were re­stricted to the de­vice the rental

was made on. Also, iTunes movie ren­tals could be made on a Mac and then trans­ferred to an iPhone or iPad by per­form­ing a sync. You could also play a rented movie to Ap­ple TV by us­ing AirPlay.

Be­fore you in­stall the iTunes up­date and start rent­ing movies, there is a catch. In or­der to take ad­van­tage of this fea­ture, your iPhone, iPad and Ap­ple TV must have op­er­at­ing sys­tems that aren’t out yet. The iPhone and iPad re­quire iOS 10.3, and your Ap­ple TV must have tvOS 10.2. The iTunes 12.6 re­lease is a sign that OS up­dates are on the way.

To get the iTunes up­date, launch the App Store app and click on the Up­dates tab at the top. You should see the iTunes 12.6 up­date after the app makes a check with Ap­ple’s servers.

In pre­vi­ous quar­terly earn­ings calls, Ap­ple talked about the im­por­tance of its ser­vices, which in­cludes the iTunes Store and video stream­ing. With in­creased com­pe­ti­tion from Net­flix, Ama­zon, Hulu, and many oth­ers, Ap­ple need to find ways to of­fer value to its cus­tomers. Mak­ing it eas­ier to watch movies ren­tals across de­vices is one way to do that.

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