Apple sold fewer iPhones than in Q2 2016
Apple didn’t set the world on fire with its $52.9 billion quarter, but it’s still doing just fine, writes Caitlin McGarry
Fresh off a record-breaking $78.4 billion first quarter, Apple reported a decidedly more muted Q2 of fiscal year 2017: a profit of $11bn, or $2.10 per share, on revenue of $52.9bn.
The quarter ending April 1 saw no new flagship iPhones, though there was a refreshed SE and a special edition red model. But Apple usually sees a decline from Q1 to Q2. And the results are better than the year-ago Q2, which saw profit of $1.90 per share on $50.6 billion in revenue.
The firm’s profits beat analyst expectations on profit but missed slightly on revenue and iPhone sales, for those who care about that sort of thing.
Some things to note before Apple’s Q2 earnings call, which will shed more light on its overall okay quarter. Sales in Europe and China were down year-over-year, but the Americas, Japan, and rest of the Asia Pacific were up. Expect to hear more about China from Tim Cook and Co. on the call.
Apple sold fewer iPhones in Q2 than Q1, as always, but also sold fewer handsets than in Q2 of 2016. However, the firm made more money off the iPhones it did sell this quarter over last – $33.25bn versus $32.86bn. That indicates that perhaps people are choosing the more expensive 7 Plus when they upgrade.
Surprisingly, the Mac saw an upswing in Q2. Apple sold 4.2 million Macs, up from 4 percent year-over-year. iPad sales were down 13 percent, but revenue from other products (which includes the Apple Watch) was up 31 percent. As Cook said, services remain a bright spot for the company as it moves to diversify its revenue sources. In the March quarter, Apple made more than $7bn from services, which includes Apple Pay, AppleCare, Apple Music and the iTunes Store. That’s up from just shy of $6bn a year ago. Adding a billion dollars to a business in one year isn’t bad, though analysts had expected Apple to hit $7.06bn.
Apple announced an upswing in Mac sales