Ap­ple poaches AR ex­pert from NASA

Ap­ple hires top minds to work on AR, re­veals

iPad&iPhone user - - CONTENTS - Caitlin McGarry

All signs are point­ing to Ap­ple’s work on an aug­mented re­al­ity de­vice of some sort, and now Ap­ple has a new ad­di­tion work­ing on that ef­fort: NASA’s Jeff Nor­ris.

Ac­cord­ing to Bloomberg, Ap­ple hired Nor­ris away from NASA’s Jet Propul­sion Lab, where he founded the Mis­sion Op­er­a­tions In­no­va­tion Of­fice, to work on its aug­mented re­al­ity prod­ucts ear­lier this year.

Nor­ris’s ex­pe­ri­ence is fan­tas­tic. His work over the past few years has been to­tally con­sumed with vir­tual and aug­mented re­al­ity in space. Nor­ris part­nered with Mi­crosoft to de­velop soft­ware called OnSight, which lets sci­en­tist on Earth work vir­tu­ally on Mars by wear­ing Mi­crosoft’s HoloLens head­sets. Nor­ris also put pairs of HoloLens sets on the In­ter­na­tional Space Sta­tion to let as­tro­nauts show NASA staff on the ground ex­actly what they’re see­ing us­ing the Skype app for HoloLens. Folks at home can in­struct the as­tro­nauts by draw­ing holo­grams that are view­able in the head­set.

Neat, right? So what do these projects have to do with Ap­ple? Ru­mour has it the com­pany is work­ing on aug­mented re­al­ity fea­tures for the iPhone 8 cam­era, but they’re also re­port­edly de­vel­op­ing aug­mented re­al­ity de­vices – like a pair of glasses – we prob­a­bly won’t see un­til next year at the ear­li­est. Nor­ris is on that team, work­ing un­der for­mer Dolby Labs tech­nol­ogy chief Mike Rock­well. The team also in­cludes for­mer HoloLens, Ocu­lus, and THX staffers.

Ap­ple is clearly se­ri­ous about aug­mented re­al­ity. And while a Google Glass-like de­vice isn’t where we imag­ined Ap­ple go­ing, maybe it will suc­ceed where Google so spec­tac­u­larly failed. Any­thing is pos­si­ble.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.