The smartphone has become a fact of life over the last decade and, like all new innovations, shifted from truly amazing to merely quotidian. Being able to make an international telephone call was once regarded as miraculous; now we send millions of messages around the world every second of every day. The threshold for being wowed has gone up – and that’s okay. It’s the natural progression.
What’s left is the undiscovered country of new features and capabilities that were never possible before on any device. But that’s a far more timeconsuming and resource intensive endeavour, the kind of thing that you don’t necessarily see every year or, indeed, even every few years.
None of this is to suggest that the iPhone XS is not a fine phone, or that Apple won’t sell plenty of them – including to me. But it’s a clear indication of why Apple put the focus this year on bringing the rest of its iPhone line-up up to par with the iPhone X: the way forward with those models was already paved.
And it’s not as though excitement and advancement is totally absent from the technology industry. Despite a somewhat rocky beginning, the Apple Watch has shown that there are whole new dimensions of technology to be explored. The addition of an electrocardiogram in the Series 4 is the perfect example of a feature that few people would have predicted would be available in a piece of technology available on your wrist.
Because the best part of technology and human innovation is still that once whatever you’re excited about has become old hat, there’s always something new and unexpected right around the corner.