Don’t miss out on your Ex­press – read it on­line

Kentish Express Ashford & District - - OPINION -

On-line read­ers will even be able to hear the sto­ries be­ing read – or, if the mood takes them, have them trans­lated into one of 10 lan­guages

NO mat­ter where you are, if you can ac­cess the in­ter­net you can now read the Ken­tish Ex­press. And thanks to KM Dig­i­tal News­pa­pers the on-line edi­tion will en­able in­ter­net users to en­joy the same pa­per as the tra­di­tional newsprint ver­sion. The KM Group has worked with a trail­blaz­ing Cana­dian com­pany called News­pa­perDi­rect to mar­ket its news­pa­pers on the web. The pa­pers go on-line at the same time as they go on sale in shops and su­per­mar­kets. The elec­tronic ver­sion will have all the same sec­tions and sup­ple­ments as the tra­di­tional pa­per. A range of dig­i­tal tools will, among other things, en­able browsers to zoom in on text and pic­tures, book­mark pages, make key­word searches and print or email sto­ries or pages. On-line read­ers will even be able to hear the sto­ries be­ing read – or, if the mood takes them, have them trans­lated into one of 10 lan­guages. Hy­per­links will give read­ers the chance to go straight to an ad­ver­tis­ers’ web­site or fol­low up edi­to­rial sto­ries. Costs range from £1 for a sin­gle is­sue to £5 for 10 pa­pers and £20 for 52. Paul Cack­ett, the KM Group’s tech­ni­cal de­vel­op­ment man­ager, said: “This new ser­vice means it no longer mat­ters where you are or what time of day it is, it will be pos­si­ble to buy and en­joy our paid-for news­pa­pers on your PC or lap­top. “When the dig­i­tal ver­sion ap­pears on screen it will be very familiar – in fact it will look ex­actly the same – but dig­i­tal tech­nol­ogy will make read­ing our news­pa­pers on-line a very dif­fer­ent ex­pe­ri­ence. You can even down­load it to your com­puter and read it with­out be­ing con­nected to the in­ter­net.” Man­ag­ing ed­i­tor Ron Green said: “There are sub­scribers to KM news­pa­pers all over the world. Tra­di­tion­ally we have posted copies of our pa­pers to them. “How­ever there is now a fas­ci­nat­ing new al­ter­na­tive avail­able to ev­ery­one, and one which makes read­ing a news­pa­per a very dif­fer­ent and en­joy­able ex­pe­ri­ence. “We ex­pect that busi­nesses, schools, li­braries and lo­cal au­thor­i­ties will be in­ter­ested in this new op­por­tu­nity as well as the read­ers of our news­pa­pers who live or work out­side Kent.” News­aperDirect, based in Van­cou­ver, is be­lieved to be the world leader in dig­i­tal news­pa­per dis­tri­bu­tion boast­ing more news­pa­per ti­tles on-line than any other com­pany.

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