Buy an on­line tile and raise money for hospi­tal fund

Kentish Express Ashford & District - - RECRUITMENT & BUSINESS -

ROGER Water­smith of Stowt­ing-based de­sign agency Bub­ble­gate is breath­ing slightly more eas­ily af­ter the launch party for an on­line mo­saic. A to­tal of 120 guests were in­vited, each with in­struc­tions to buy a tile. The in­no­va­tive idea to raise money for the St Mark’s Hospi­tal Foun­da­tion was to cre­ate an on­line ver­sion of a lion mo­saic that is on the wall of the St Mark’s build­ing in Har­row. The mo­saic is made up of 4,200 tiles, each for sale at £100, po­ten­tially rais­ing £420,000 plus Gift Aid bring­ing it to well over half a mil­lion pounds. The com­pany has un­der­writ­ten the cost of build­ing the site and all the pub­lic­ity but at the launch party, guests’ bids for the first tile went to £1,700, and Matthew Wright of Chan­nel 5’s The Wright Stuff paid £1,600 for four tiles around the lion’s bot­tom. In to­tal £10,700 was raised from sales of tiles. Roger Water­smith said: “This tiny char­ity strug­gles for funds yet the peo­ple at St Mark’s are lead­ing the world, com­ing up with amaz­ing treat­ments and cures for bowel dis­eases that af­fect mil­lions of peo­ple.” Donors can now log on to www.mo­sa­icap­peal.org to add their name to the tile, and a ded­i­ca­tion which is dis­played on the web­site and on a live dis­play in the hospi­tal. Each donor will re­ceive a poster and a sticker point­ing to their tile. St Mark’s hospi­tal is one of the world’s only spe­cial­ist cen­tres for bowel dis­eases but de­pends on do­na­tions and grants.

Roger Water­smith, with Matthew Wright of Chan­nel 5 and Michael Liebriech

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