Buy an online tile and raise money for hospital fund
ROGER Watersmith of Stowting-based design agency Bubblegate is breathing slightly more easily after the launch party for an online mosaic. A total of 120 guests were invited, each with instructions to buy a tile. The innovative idea to raise money for the St Mark’s Hospital Foundation was to create an online version of a lion mosaic that is on the wall of the St Mark’s building in Harrow. The mosaic is made up of 4,200 tiles, each for sale at £100, potentially raising £420,000 plus Gift Aid bringing it to well over half a million pounds. The company has underwritten the cost of building the site and all the publicity but at the launch party, guests’ bids for the first tile went to £1,700, and Matthew Wright of Channel 5’s The Wright Stuff paid £1,600 for four tiles around the lion’s bottom. In total £10,700 was raised from sales of tiles. Roger Watersmith said: “This tiny charity struggles for funds yet the people at St Mark’s are leading the world, coming up with amazing treatments and cures for bowel diseases that affect millions of people.” Donors can now log on to www.mosaicappeal.org to add their name to the tile, and a dedication which is displayed on the website and on a live display in the hospital. Each donor will receive a poster and a sticker pointing to their tile. St Mark’s hospital is one of the world’s only specialist centres for bowel diseases but depends on donations and grants.
Roger Watersmith, with Matthew Wright of Channel 5 and Michael Liebriech