More lis­ten­ers tune in to best mu­sic variety

Kentish Express Ashford & District - - FRONT PAGE -

NEW au­di­ence fig­ures re­veal that lis­ten­ers like the changes made to the mu­sic and the in­creas­ingly lo­cal fo­cus on kmfm’s ra­dio sta­tions in Kent. The fig­ures, re­leased by RA­JAR last week, show to­tal au­di­ence across the group is 192,000, which means a growth of 18,000 lis­ten­ers since Oc­to­ber 2006. This also in­cludes CTR in Maid­stone and kmfm for Ash­ford which launched in Oc­to­ber 2005. Weekly hours are 10.1 and to­tal hours have in­creased by 21.5 per cent to 1,947 from 1,603. This rep­re­sents an eight per cent mar­ket share. The kmfm ra­dio sta­tion plays the best mu­sic variety, 24 hours a day, with lo­cal travel and news for Kent. Head of ra­dio for kmfm Penny Wil­liams said: “This is a great re­sult for us, the team has worked re­ally hard to help get us to this po­si­tion. “We’re re­ally proud of the unique mix of lo­cal news and variety of mu­sic. “We’ve also been in­volved with some great pro­mo­tions like ‘The Mini and the Money’ and our lo­cal bands web­site has re­ally got Kent talk­ing about kmfm. It also re­in­forces our com­mit­ment to lo­cal mu­sic.”

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