When the go­ing gets tough, you need help

Kentish Express Ashford & District - - Business - by Mike Ben­nett mben­nett@thek­m­group.co.uk

TOUGH trad­ing times are a new chal­lenge for many small busi­ness own­ers in Ash­ford, whose only ex­pe­ri­ence has been of an ex­pand­ing econ­omy, ac­cord­ing to Busi­ness Link in Kent.

Ad­viser man­ager Richard Green said: “We have been en­joy­ing a grow­ing econ­omy since the mid-1990s, which means many peo­ple will not have had to guide their busi­ness through an eco­nomic down­turn be­fore.

“When times are tough, the sad re­al­ity is that busi­nesses do fail – es­pe­cially those that do not seek out­side ad­vice at an early stage.”

For the self-em­ployed and small busi­nesses em­ploy­ing two or less full-time em­ploy­ees, help is avail­able at a half-day work­shop at East­well Manor, Ash­ford, on Mon­day, Novem­ber 10.

De­vel­oped by lead­ing small busi­ness ad­viser and best­selling au­thor Bob Gor­ton, the work­shop is en­ti­tled Boost Your Sales and Prof­its and At­tract More Cus­tomers.

Martin Kingston, of Ash­ford­based IT spe­cial­ists Kings­bridge Con­sul­tancy, re­cently took part in the work­shop.

He said: “It forced me to con­front the un­der­ly­ing ob­sta­cles to the growth of the busi­ness and come up with prac­ti­cal steps to ad­dress them.”

In ad­di­tion to be­ing able to source ad­vice and help from Busi­ness Link, the work­shop will iden­tify key profit driv­ers, write an action plan and iden­tify three key goals for a busi­ness.

Places are avail­able for morn­ing and af­ter­noon work­shops. � To book or for fur­ther in­for­ma­tion on any of the sup­port and guid­ance avail­able from Busi­ness Link con­tact the cus­tomer ser­vice team on 0845 600 9 006.

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