On the road to play part in chocolate ad

Kentish Express Ashford & District - - Front Page - by Sam Len­non slen­non@thek­m­group.co.uk

A FOR­MER mod scootered a to­tal 130 miles in freez­ing weather to join an advert for an iconic chocolate bar’s re­vival.

Larry Bowyer, of Char­ing, trav­elled to and from Alexan­dra Palace in north Lon­don to take part in a TV com­mer­cial for the Wispa bar.

He is one of a to­tal 300 colour­ful char­ac­ters, such as cheer­lead­ers and stilt walk­ers, ap­pear­ing in the com­mer­cial which was trans­mit­ted on ITV on Satur­day .

It is now avail­able on YouTube.

Mr Bowyer, 56, of Ruglys Way, said: “We were there from 6am to 11pm. It was a long day and it was freez­ing trav­el­ling there and back. But it was a very en­joy­able and worth­while.”

Mr Bowyer, a mod dur­ing the cult’s hey­day in 1964, trav­elled to Lon­don on a 40-year-old Lam­bretta.

The com­mer­cial was for the cam­paign For the Love of Wispa to cel­e­brate the Cad­bury’s prod­uct’s re­turn to the shops fol­low­ing an in­ter­net cam­paign.

The dis­tinc­tive ad also fea­tures 10 other scooter rid­ers plus belly dancers, hula-hoop­ers, Ir­ish dancers, a bar­ber­shop quar­tet, jug­glers, a hov­er­craft and an open-top bus.

Wispa, launched in 1981, be­came an icon of the 1980s but went out of pro­duc­tion by 2003.

It re­turned pe­ri­od­i­cally af­ter that and re­turned fully in Oc­to­ber fol­low­ing a highly suc­cess­ful Face­book-led con­sumer cru­sade.

Pic­ture: Martin Apps PD1521885

Larry Bowyer with his scooter that ap­peared in the TV com­mer­cial for the Wispa bar re­launch

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