Web­sites fun and easy to use

Kentish Express Ashford & District - - Sounds Good -

THE Ash­ford-based in­te­grated agency, Vis­arc, has de­vel­oped web­sites for three Pi­ag­gio Group brands: Vespa, Pi­ag­gio and Gil­era scoot­ers. The new sites com­bine ecom­merce with Vespa’s dealer net­work to pro­vide buy­ers with the same ser­vice they ex­pect from their lo­cal dealers, but with the con­ve­nience of buy­ing on­line. Francesco Gam­berini, manag­ing di­rec­tor of Vis­arc, said: “The chal­lenge from Pi­ag­gio was to de­velop a site that would al­low their ex­ten­sive dealer net­work to ex­tend their pres­ence and trade on­line.” The web­sites are in­tended to be fun and easy to use. Each scooter is given a ded­i­cated sec­tion where full de­tails and spec­i­fi­ca­tion of the bike are listed. The on­line buy­ing process al­lows users to de­cide which scooter to buy; choose the colour and se­lect a dealer to sup­ply the scooter.

To see the sites log on to www.vespa-scoot­ers.co.uk, pi­ag­gio-scoot­ers.co.uk or www.gil­era-scoot­ers.co.uk

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