Websites fun and easy to use
THE Ashford-based integrated agency, Visarc, has developed websites for three Piaggio Group brands: Vespa, Piaggio and Gilera scooters. The new sites combine ecommerce with Vespa’s dealer network to provide buyers with the same service they expect from their local dealers, but with the convenience of buying online. Francesco Gamberini, managing director of Visarc, said: “The challenge from Piaggio was to develop a site that would allow their extensive dealer network to extend their presence and trade online.” The websites are intended to be fun and easy to use. Each scooter is given a dedicated section where full details and specification of the bike are listed. The online buying process allows users to decide which scooter to buy; choose the colour and select a dealer to supply the scooter.
To see the sites log on to www.vespa-scooters.co.uk, piaggio-scooters.co.uk or www.gilera-scooters.co.uk