Th­ese boots were made for paint­ing

Kentish Express Ashford & District - - Front Page -

A CHIL­DREN’S char­ity is em­bark­ing on its first mar­ket­ing cam­paign with the help of stu­dents at Can­ter­bury Christchurch Uni­ver­sity. The cam­paign for the Smeeth-based Calde­cott Foun­da­tion is en­ti­tled Stop the Rain and de­picts a vul­ner­a­ble child be­ing swamped by grey cloud and pound­ing rain. The um­brella that the child holds sym­bol­ises the shel­ter and pro­tec­tion given by the foun­da­tion in such hos­tile con­di­tions. The char­ity’s fundrais­ing man­ager Sam Scott said: “The cam­paign was cre­ated with the help of ad­ver­tis­ing stu­dents un­der the di­rec­tion of Paul Cook from In­sight Bridge (a Kent-based mar­ket­ing agency), who also lec­tures at the uni­ver­sity. The in­tro­duc­tion of shel­ter and pro­tec­tion from the gi­ant Calde­cott um­brella tells our story as clearly as we could hope from a pic­ture. “We need to fund-raise to con­tinue to pro­vide the best pos­si­ble ser­vices to chil­dren. The ex­tras that pub­lic

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