Su­per­mar­ket’s lo­cal flavour pro­duces fresh ad­van­tages

Kentish Express Ashford & District - - Front Page -

A SU­PER­MAR­KET is looking for more lo­cal pro­duce to stack on its shelves. Asda in Kim­ber­ley Way says its plea is part of its com­mit­ment to lo­cal sourc­ing. The su­per­mar­ket chain uses a sin­gle point ‘hub’ dis­tri­bu­tion sys­tem, which guides lo­cal sup­pli­ers through the ac­cred­i­ta­tion process. Asda Ash­ford gen­eral store man­ager Chris Fawn said: “We have in­vested more than £80,000 into re­search­ing what our cus­tomers want from their lo­cal prod­ucts and it has meant that we are now able to fo­cus on the rel­e­vance of lo­cal pro­duce in each store, so we know that prod­ucts will be where they are most in de­mand.” Mr Fawn added: “If you’re a lo­cal sup­plier our lo­cal dis­tri­bu­tion hub In­victa will be able to dis­cuss your prod­uct with you and guide you through the process of work­ing with Asda.”

Any­one in­ter­ested can leave their con­tact de­tails with the Ash­ford store’s events cor­di­na­tor Vee He­witt. Tele­phone 01843 823005, fax 01843 823003 or email sales@ in­vic­tapro­duce.co.uk

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