Store reports sales climb over crucial Christmas period
Department store John Lewis said like-for-like sales climbed 6.9% over the crucial Christmas period.
John Lewis saw total sales for the five weeks to December 28 reach £734 million, including a 1.2% boost for shops and a 22.6% rise in online takings compared with 2012.
The first day of clearance sales in branches on December 27 saw the biggest ever day of trading across the business as it took £35.6 million.
The company said threequarters of online traffic came from phones and tablets, making it the UK’s first “mobile Christmas”.
The period also saw the biggest day for online orders on November 29, while the pre-Christmas week broke the £160 million barrier for the first time.
MD Andy Street said sales had taken a different shape to previous years, with an early peak and a “huge surge” in the last 10 days, including a frenetic Monday, two days before Christmas. He added that “must-have” items included tablet computers and coffee machines. And he said the store’s animated TV advert had been viewed some 11.5 million times on YouTube.
The new John Lewis at home store in Ashford
Andy Street, MD of John Lewis