Store re­ports sales climb over cru­cial Christ­mas pe­riod

Kentish Express Ashford & District - - Kent Business Update -

Depart­ment store John Lewis said like-for-like sales climbed 6.9% over the cru­cial Christ­mas pe­riod.

John Lewis saw to­tal sales for the five weeks to De­cem­ber 28 reach £734 mil­lion, in­clud­ing a 1.2% boost for shops and a 22.6% rise in online tak­ings com­pared with 2012.

The first day of clear­ance sales in branches on De­cem­ber 27 saw the big­gest ever day of trad­ing across the busi­ness as it took £35.6 mil­lion.

The com­pany said three­quar­ters of online traf­fic came from phones and tablets, mak­ing it the UK’s first “mo­bile Christ­mas”.

The pe­riod also saw the big­gest day for online or­ders on Novem­ber 29, while the pre-Christ­mas week broke the £160 mil­lion bar­rier for the first time.

MD Andy Street said sales had taken a dif­fer­ent shape to pre­vi­ous years, with an early peak and a “huge surge” in the last 10 days, in­clud­ing a fre­netic Mon­day, two days be­fore Christ­mas. He added that “must-have” items in­cluded tablet com­put­ers and cof­fee ma­chines. And he said the store’s an­i­mated TV ad­vert had been viewed some 11.5 mil­lion times on YouTube.

The new John Lewis at home store in Ash­ford

Andy Street, MD of John Lewis

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.