2.5 MILLION USERS NATIONALLY
According to research by the campaign group Ash (Action on Smoking and Health), an estimated 2.5 million adults in the UK currently use electronic cigarettes. Of these, 1.1 million are ex-smokers while 1.4 million continue to use tobacco alongside their e-cigarette use.
The proportion of smokers turning to e-cigarettes rose dramatically between 2010 and 2014 – from 2.7% in 2010 to 17.6% in 2014 and marketers have been pouring millions into this unregulated industry.
Many vapes contain small hits of nicotine, but from 2016 any containing more than 20mg/ml will require medicine licensing through the Medicines and Healthcare Products Regulatory Agency. Any containing less than 20mg/ml will be classified as tobaccocontaining products and regulated under the provisions of the European Tobacco Products Directive.
New rules governing the advertising of e-cigarettes are already in force to ensure they are not promoted to young people or non-smokers.
A testing rack with various flavours to try
Smoke or vapour?
People are switching to e-cigarettes
Helping stub out smoking