2.5 MIL­LION USERS NA­TION­ALLY

Kentish Express Ashford & District - - Smoking Alternative -

Ac­cord­ing to re­search by the cam­paign group Ash (Ac­tion on Smok­ing and Health), an es­ti­mated 2.5 mil­lion adults in the UK cur­rently use elec­tronic cig­a­rettes. Of these, 1.1 mil­lion are ex-smok­ers while 1.4 mil­lion con­tinue to use to­bacco along­side their e-cig­a­rette use.

The pro­por­tion of smok­ers turn­ing to e-cig­a­rettes rose dra­mat­i­cally be­tween 2010 and 2014 – from 2.7% in 2010 to 17.6% in 2014 and mar­keters have been pour­ing mil­lions into this un­reg­u­lated in­dus­try.

Many vapes con­tain small hits of nico­tine, but from 2016 any con­tain­ing more than 20mg/ml will re­quire medicine li­cens­ing through the Medicines and Healthcare Prod­ucts Reg­u­la­tory Agency. Any con­tain­ing less than 20mg/ml will be clas­si­fied as to­bac­co­con­tain­ing prod­ucts and reg­u­lated un­der the pro­vi­sions of the Euro­pean To­bacco Prod­ucts Di­rec­tive.

New rules gov­ern­ing the advertising of e-cig­a­rettes are al­ready in force to en­sure they are not pro­moted to young peo­ple or non-smok­ers.

A test­ing rack with var­i­ous flavours to try

Smoke or vapour?

Peo­ple are switch­ing to e-cig­a­rettes

Help­ing stub out smok­ing

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