Make lamb your first choice

Kentish Express Ashford & District - - Kent Business Update -

The NFU is urg­ing shop­pers to buy Bri­tish lamb. And, the farm­ers’ or­gan­i­sa­tion also wants con­sumers to chal­lenge re­tail­ers if home pro­duced lamb does not take pride of place on su­per­mar­ket shelves.

NFU South East live­stock board chair­man Steve Con­is­bee, a farmer and butcher from Sur­rey, said: “Noth­ing beats the flavour and qual­ity of Bri­tish lamb which is in sea­son now.

“We know con­sumers are keen to back Bri­tish farm­ing as a re­cent sur­vey for the NFU has shown 85% of peo­ple would like re­tail­ers to stock food from Bri­tish farms. We’re en­cour­ag­ing shop­pers to buy Bri­tish lamb and to chal­lenge their lo­cal su­per­mar­ket if prime shelf space is not be­ing used for this prod­uct.”

Mr Con­is­bee also asked res­tau­rant din­ers to ask cater­ers where the lamb on the menu has come from.

Farm­ers are ex­pe­ri­enc­ing the low­est far­m­gate prices for lamb since 2009, re­ceiv­ing around 50% of the even­tual re­tail price, caus­ing grow­ing con­ster­na­tion among lamb pro­duc­ers.

Mr Con­is­bee added: “Re­tail­ers have a clear role to play in the mar­ket­ing of great Bri­tish lamb. Farm­ers feel that their prod­uct is not be­ing given a fair show­ing com­pared to im­ported lamb and in­deed other meats. While some re­tail­ers have a good record on lamb, oth­ers could def­i­nitely source more Bri­tish lamb and they need to build stronger sup­ply chain re­la­tions with pro­ducer groups.”

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