Make lamb your first choice
The NFU is urging shoppers to buy British lamb. And, the farmers’ organisation also wants consumers to challenge retailers if home produced lamb does not take pride of place on supermarket shelves.
NFU South East livestock board chairman Steve Conisbee, a farmer and butcher from Surrey, said: “Nothing beats the flavour and quality of British lamb which is in season now.
“We know consumers are keen to back British farming as a recent survey for the NFU has shown 85% of people would like retailers to stock food from British farms. We’re encouraging shoppers to buy British lamb and to challenge their local supermarket if prime shelf space is not being used for this product.”
Mr Conisbee also asked restaurant diners to ask caterers where the lamb on the menu has come from.
Farmers are experiencing the lowest farmgate prices for lamb since 2009, receiving around 50% of the eventual retail price, causing growing consternation among lamb producers.
Mr Conisbee added: “Retailers have a clear role to play in the marketing of great British lamb. Farmers feel that their product is not being given a fair showing compared to imported lamb and indeed other meats. While some retailers have a good record on lamb, others could definitely source more British lamb and they need to build stronger supply chain relations with producer groups.”