Brewer uses Wye Crown im­age to pro­mote ale

Kentish Express Ashford & District - - Front Page -

Bri­tain’s old­est brewer has turned to the im­age of the Wye Crown to help boost sales of its sea­sonal spring ale.

The chalk carv­ing fea­tures on the brand­ing for the new Early Bird ale, made by Faver­sham brew­ing firm Shep­herd Neame.

Hops for the 4.3% ABV ale were grown around Faver­sham, but bosses wanted a spring­time scene to pro­mote the brew.

Now they hope pa­trons at their pubs in Kent will raise a glass to the ar­rival of spring and en­joy the ale, which was first brewed in the mid 1990s.

Shep­herd Neame is mar­ket­ing the beer as “a re­fresh­ing deep golden beer with a cit­rusy aroma and fruity, zesty taste”.

It adds: “The pale crys­tal and brown malt used also pro­vide the beer with a light bis­cu­ity fin­ish.

“It is a su­per ac­com­pa­ni­ment for sal­ads and fish dishes, and will be great to sweep away the win­ter blues.”

Early Bird will be avail­able on cask from March to May, and the im­age of the Wye Crown fea­tures of the green square pump clip in pubs.

For more in­for­ma­tion visit www.shep­herd­neame.co.uk.

Pic­ture: Wayne McCabe FM3900252

Wye Crown, on the Downs above Wye

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