Brewer uses Wye Crown image to promote ale
Britain’s oldest brewer has turned to the image of the Wye Crown to help boost sales of its seasonal spring ale.
The chalk carving features on the branding for the new Early Bird ale, made by Faversham brewing firm Shepherd Neame.
Hops for the 4.3% ABV ale were grown around Faversham, but bosses wanted a springtime scene to promote the brew.
Now they hope patrons at their pubs in Kent will raise a glass to the arrival of spring and enjoy the ale, which was first brewed in the mid 1990s.
Shepherd Neame is marketing the beer as “a refreshing deep golden beer with a citrusy aroma and fruity, zesty taste”.
It adds: “The pale crystal and brown malt used also provide the beer with a light biscuity finish.
“It is a super accompaniment for salads and fish dishes, and will be great to sweep away the winter blues.”
Early Bird will be available on cask from March to May, and the image of the Wye Crown features of the green square pump clip in pubs.
For more information visit www.shepherdneame.co.uk.
Wye Crown, on the Downs above Wye