De­men­tia fight

Kentish Express Ashford & District - - Points Of View -

The Alzheimer’s So­ci­ety has launched a new cam­paign call­ing on peo­ple to unite in the fight against de­men­tia, as it is set to be­come the 21st cen­tury’s big­gest killer. Celebri­ties in­clud­ing Jo Brand, James Cracknell, Carey Mul­li­gan and Rob­bie Sav­age are back­ing the big­gest ever cam­paign from Alzheimer’s So­ci­ety urg­ing peo­ple to come to­gether to de­feat de­men­tia. New fig­ures re­leased by the char­ity from an Ip­sos MORI sur­vey re­veal a lack of pub­lic un­der­stand­ing about the health cri­sis. Re­search re­veals 42% of adults aged 16-75 sur­veyed in the South East agree that de­men­tia is the health con­di­tion they most fear de­vel­op­ing. Some­one de­vel­ops de­men­tia ev­ery three min­utes and there’s cur­rently no cure. For more in­for­ma­tion with how to get in­volved visit alzheimers.org.uk

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