Wow! Get your kids walking to school
A leading environmental initiative used by 140 schools to tackle child obesity and traffic jams has had a major makeover.
The walk to school scheme Walk on Wednesday (Wow) has been reinvented as Active Wow for the coming academic year and now has a new crew of cartoon characters, led by Buster Bug, to promote it in schools.
The scheme’s resource materials, activities and competitions promote walking or cycling to school, and prizes up for grabs include tickets to leading Kent attractions and story-time sessions with celebrities such as CBeebies star Phil ‘Mister Maker’ Gallagher.
Eight primary schools across the district are taking part, including Beaver Green, winners of the spring Leeds Castle walk to school challenge, as well as Aldington, Furley Park, Kingsnorth and John Mayne CE Primary.
Altogether, 40,000 children and families use Wow to get to school, generating 600,000 green journeys and removing 250,000 school-run car journeys from Kent roads each year.
To find out more or download an information brochure, visit kmwalktoschool.co.uk