Sweet taste of new flavours

Kentish Express Ashford & District - - Business Kent Update -

The maker of Mr Ki­pling cakes sweet­ened a dis­ap­point­ing trad­ing up­date with some good news for its Batch­e­lors soup man­u­fac­tured in Kent.

Pre­mier Foods, which em­ploys 300 peo­ple at its Cup a Soup fac­tory in Ash­ford, watched sales slip 3.1% in the three months to July.

How­ever, its Batch­e­lors prod­ucts grew for a sec­ond con­sec­u­tive quar­ter and re­gained its po­si­tion as a mar­ket leader.

This re­verses three years of de­cline at an av­er­age of 6%.

It put the turn­around down to the launch of a new Su­per Noo­dles pot prod­uct with Nissin and new flavours of its Pasta n Sauce range such as smoky cheese and pancetta.

Chief ex­ec­u­tive Gavin Darby said: “Our first quar­ter sales were lower than last year, as we ex­pected, pri­mar­ily due to lower sales vol­umes in the gro­cery cat­e­gories, no­tably desserts.”

The Batch­e­lors fac­tory

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