New brew­ery boss aims to put beer onto world stage

Wine­maker hires head of craft ale firm as busi­ness ex­pands

Kentish Express Ashford & District - - Update - By Chris Price

Wine­maker Chapel Down has hired a for­mer BrewDog boss to run its beer op­er­a­tions as it pre­pares to launch a new brew­ery in Ash­ford.

Gareth Bath will join the Ten­ter­den com­pany as man­ag­ing direc­tor of beer with the am­bi­tion of tak­ing it “onto the world stage”.

The c o mpany has j us t re­freshed its Cu­ri­ous Drinks brand – which in­cludes lager, IPA and cider – with a new “made by wine­mak­ers” strapline.

Mr Bath was for­merly man­ag­ing direc­tor of brew­ing and in­ter­na­tional at Scot­tish craft beer maker BrewDog, which made 82 va­ri­eties last year.

He joins as the com­pany pre­pares to open a brew­ery in Vic­to­ria Way, Ash­ford, hav­ing raised £1.7m in a crowd­fund­ing cam­paign last year to fund the build­ing.

Mr Bath said: “I’m re­ally ex­cited to be join­ing Chapel Down. They’ve cre­ated a fan­tas­tic brand in wine and they have a great team. I love the propo­si­tion on the beers – they are unique – and I am look­ing for­ward to build­ing the new brew­ery, cre­at­ing a great team, giv­ing the con­sumer an amaz­ing ex­pe­ri­ence and ex­cit­ing the trade. We can take Cu­ri­ous onto the world stage.”

Chapel Down chief ex­ec­u­tive Frazer Thomp­son said Mr Bath “will bring a new level of en­ergy and ex­per­tise”.

He said: “With his blue-chip back­ground and the tremen­dous suc­cess he en­joyed with BrewDog, he’s a great ad­di­tion to our board and will give the whole busi­ness an im­me­di­ate boost.” Changes are al­ready un­der way.

Cu­ri­ous Brew lager will be packed in a new 33cl bot­tle, which has a shape nod­ding to the sil­hou­ette of a sparkling wine bot­tle.

“It also has a new corkscrew ques­tion mark logo.

Mr Thomp­son added: “We wanted to cre­ate a new look for the brand that did jus­tice to the beer and stands out in a crowded market.

“It re­in­forces Cu­ri­ous Brew as a highly pre­mium English lager with a wine­maker’s com­plex­ity, style, in­tel­li­gence and el­e­gance.”

An artist’s im­pres­sion of the pro­posed de­vel­op­ments for Vic­to­ria Way, Ash­ford

Gareth Bath has be­come man­ag­ing direc­tor of beer

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