Sainte hangs out with a talk­ing birth­day cake on the set of her new video

HOW DO YOU TRAN­SI­TION YOUR­SELF FROM POP-PUNK HERO TO ALT.POP SU­PER­STAR IN WAIT­ING? LET’S ASK TAY JAR­DINE FROM SAINTE, SHALL WE?

Kerrang! (UK) - - Contents - To watch the new Sainte video head to Ker­rang.com

LAST WEEK, Sainte – aka Tay Jar­dine, for­merly of We Are The In Crowd – dropped an­other un­be­liev­ably catchy song in the form of With Or With­out Me.and with it, a kooky video that sees the singer hang­ing out with a talk­ing birth­day cake named Cakey.

It’s no ac­ci­dent that the video’s aes­thet­ics are so in keep­ing with those of pre­vi­ously re­leased track Tech­ni­color (which came out last Oc­to­ber), since this is a se­quel to it! And still to come, is a pre­quel.

“I wanted to keep the TV theme,” says Tay of the colour­ful tril­ogy. “the tech­ni­color video il­lus­trates a place you dream about. with Or With­out Me il­lus­trates the place you go when you are ac­tu­ally day­dream­ing and how ideas and dreams are all in­ter­twined.the next one will de­pict how I got there and how I was in­flu­enced.”

While Tay was coy about how the video ac­tu­ally re­lates to the song’s lyrics, she was happy to re­veal she had a lot of fun film­ing it.

“This video was an ab­so­lute blast to make,” she smiles. “the first scene we shot was with Cakey and me, and I couldn’t stop laugh­ing. Cakey is my favourite part of this video! He is also com­pletely hand-made.” The shoot wasn’t a com­plete cake­walk, though, (ahem) with the act­ing part prov­ing some­what tricky for the mu­si­cian.

“The most dif­fi­cult part of the shoot was the soap opera scenes, be­cause it was a lot of im­pro­vi­sa­tion,” she ex­plains. “i broke into laugh­ter of­ten.the ac­tor who played my love in­ter­est was say­ing the most ridicu­lous things dur­ing our ‘ar­gu­ment’ scenes, like, ‘Look at this lamp! I gave you this lamp! And what do I get in re­turn? AN­OTHER MAN’S UN­DER­WEAR!?’ I was in stitches laugh­ing!”

While the videos are ob­nox­iously fun, the lyri­cal con­tent comes from a deeply per­sonal place, writ­ten after We Are The In Crowd were no longer func­tion­ing and Tay hit a trou­bling dark patch in her life.

“These songs were writ­ten at a very dif­fi­cult time for me,” she ad­mits. “i was fight­ing with my de­pres­sion and learn­ing how to treat it cor­rectly. I needed an out­let that was fresh and helped me stay in a happy place. Sainte is that happy place for me.”

And since Sainte is her oasis, tay’s en­joy­ing things a whole lot more this time around…

“It feels like if I didn’t be­come Sainte, I’d be so lost. I need it!” she says. “The pos­i­tive re­sponse from fans, as well, has made me even more proud. this is the hap­pi­est I’ve been in a long time.”

So, tay, when are fans gonna get to hear a full EP or al­bum of these tunes? “Soon,” she laughs. “they are com­ing.” And how about a UK tour? We miss you! “I MISS YOU! Start spread­ing the news.” Con­sider it done…

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