Sainte hangs out with a talking birthday cake on the set of her new video
HOW DO YOU TRANSITION YOURSELF FROM POP-PUNK HERO TO ALT.POP SUPERSTAR IN WAITING? LET’S ASK TAY JARDINE FROM SAINTE, SHALL WE?
LAST WEEK, Sainte – aka Tay Jardine, formerly of We Are The In Crowd – dropped another unbelievably catchy song in the form of With Or Without Me.and with it, a kooky video that sees the singer hanging out with a talking birthday cake named Cakey.
It’s no accident that the video’s aesthetics are so in keeping with those of previously released track Technicolor (which came out last October), since this is a sequel to it! And still to come, is a prequel.
“I wanted to keep the TV theme,” says Tay of the colourful trilogy. “the technicolor video illustrates a place you dream about. with Or Without Me illustrates the place you go when you are actually daydreaming and how ideas and dreams are all intertwined.the next one will depict how I got there and how I was influenced.”
While Tay was coy about how the video actually relates to the song’s lyrics, she was happy to reveal she had a lot of fun filming it.
“This video was an absolute blast to make,” she smiles. “the first scene we shot was with Cakey and me, and I couldn’t stop laughing. Cakey is my favourite part of this video! He is also completely hand-made.” The shoot wasn’t a complete cakewalk, though, (ahem) with the acting part proving somewhat tricky for the musician.
“The most difficult part of the shoot was the soap opera scenes, because it was a lot of improvisation,” she explains. “i broke into laughter often.the actor who played my love interest was saying the most ridiculous things during our ‘argument’ scenes, like, ‘Look at this lamp! I gave you this lamp! And what do I get in return? ANOTHER MAN’S UNDERWEAR!?’ I was in stitches laughing!”
While the videos are obnoxiously fun, the lyrical content comes from a deeply personal place, written after We Are The In Crowd were no longer functioning and Tay hit a troubling dark patch in her life.
“These songs were written at a very difficult time for me,” she admits. “i was fighting with my depression and learning how to treat it correctly. I needed an outlet that was fresh and helped me stay in a happy place. Sainte is that happy place for me.”
And since Sainte is her oasis, tay’s enjoying things a whole lot more this time around…
“It feels like if I didn’t become Sainte, I’d be so lost. I need it!” she says. “The positive response from fans, as well, has made me even more proud. this is the happiest I’ve been in a long time.”
So, tay, when are fans gonna get to hear a full EP or album of these tunes? “Soon,” she laughs. “they are coming.” And how about a UK tour? We miss you! “I MISS YOU! Start spreading the news.” Consider it done…