Land Rover Monthly - - Upfront -

LAND ROVER has an­nounced plans to bring 25 orig­i­nal Se­ries Is back to their for­mer glory.

The project, ti­tled Re­born, will see the mar­que fully re­store 25 of the iconic cars at its new Classic Work­shop at Soli­hull in the West Mid­lands.

The Re­born pro­gramme was an­nounced at the 2016 Techno Clas­sica show in Essen, with JLR con­firm­ing that it has used its in­ter­na­tional net­work to se­cure 25 gen­uinely au­then­tic 1948 Se­ries I ve­hi­cles from around the world, ready for restora­tion.

Each of the cars will un­dergo a full re­build, us­ing genuine Land Rover Classic parts to en­sure the ve­hi­cles ad­here to 1948 spec­i­fi­ca­tions ex­actly. The lucky own­ers of the new cars will be able to choose from five pe­riod fin­ishes, in­clud­ing Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.

Tim Han­nig, Di­rec­tor, Jaguar Land Rover Classic, said: “The launch of the Re­born ini­tia­tive rep­re­sents a fan­tas­tic op­por­tu­nity for cus­tomers to own a valu­able and col­lectable au­to­mo­tive icon. Re­born show­cases Land Rover Classic’s ex­per­tise in restor­ing and main­tain­ing our loyal cus­tomers’ prized Land Rovers.

“It also demon­strates the busi­ness’ com­mit­ment to sup­port­ing cus­tomers with orig­i­nal and genuine parts for Land Rover mod­els that have been out for pro­duc­tion for longer than 10 years.”

Al­though prices have not been con­firmed by Land Rover, it’s thought that each ve­hi­cle will com­mand a whop­ping £60,000 ask­ing price.

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