Say A big­ger hole in the mar­ket

Let's Talk - - Postbag -

We, the ‘Grumpy Old Men of Bath’, had lunch to­gether this week. I tabled two top­ics for dis­cus­sion.

1 In or out of the Euro­pean mar­ket?

2 Shrink­fla­tion. “What the heck is that?” they cried out.

I had pre­pared my­self for this re­ac­tion, so I had with me a copy of Let’s Talk with your ar­ti­cle on Shrink­fla­tion (The Last Word, March).

I drained my pint whilst they read it out loud. Okay, we now know what it is.

One GOM said: “I can tell you a story where giv­ing ex­actly the same made greater profit.”

An­other round of Ad­nams Broad­side was or­dered and we set­tled down again to lis­ten to what he had to say.

“Well now, there was a soap com­pany that made bot­tled wash­ing up liq­uid. Seems the com­pany put a sug­ges­tion box up in the fac­tory re­quest­ing ideas from its staff, on how the com­pany could in­crease its sales.

“A worker dropped in the box a small piece of pa­per upon it was writ­ten ‘Make the hole big­ger’!”

Sales went up, but no ex­tra prod­uct needed to be added. He even­tu­ally be­came a mem­ber of their ideas sub com­mit­tee.

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