Kate Blincoe discovers a treasure trove of adverts and finds out how an East Anglianbased trust is preserving them into the future.
‘W e woke up in the morning, wantin’ me breakfast, what sunflower spread do I lay on ma bread?’ while the kids had some ‘Snap, Crackle and Pop’. Then it was time to wash up, knowing that ‘hands that do dishes can feel as soft as your face’. Next, off we went to work, admiring that ‘Vorsprung Durch Technik’. You might have had a snack that ‘helps you work, rest and play’, then after work unwound with ‘Probably the best lager in the world’.
Did you get them all? These are just a few well known advertising slogans from the past that many of us will remember. From dawn to dusk, there is a jingle or a caption that fits the moment, all trying to get under our skin, into our heads and persuade us to part with our cash.
Colman’s mustard bath, 1907. A mustard bath was a traditional therapeutic remedy for tired stressed muscles, colds and fevers.