Ad­vert break

Kate Blin­coe dis­cov­ers a trea­sure trove of ad­verts and finds out how an East Anglian­based trust is pre­serv­ing them into the fu­ture.

Let's Talk - - CONTENT -

‘W e woke up in the morn­ing, wantin’ me break­fast, what sun­flower spread do I lay on ma bread?’ while the kids had some ‘Snap, Crackle and Pop’. Then it was time to wash up, know­ing that ‘hands that do dishes can feel as soft as your face’. Next, off we went to work, ad­mir­ing that ‘Vor­sprung Durch Tech­nik’. You might have had a snack that ‘helps you work, rest and play’, then af­ter work un­wound with ‘Prob­a­bly the best lager in the world’.

Did you get them all? These are just a few well known ad­ver­tis­ing slo­gans from the past that many of us will re­mem­ber. From dawn to dusk, there is a jin­gle or a cap­tion that fits the mo­ment, all try­ing to get un­der our skin, into our heads and per­suade us to part with our cash.

Col­man’s mus­tard bath, 1907. A mus­tard bath was a tra­di­tional ther­a­peu­tic rem­edy for tired stressed mus­cles, colds and fevers.

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