Your views on pages of letters
Let’s Talk has teamed up with the History of Advertising Trust based at Raveningham to introduce a new series, starting in this issue, which takes a look into the archives to find some classic adverts. We start with an ad that became the nation’s favourite TV commercial of all time. Since 1886, the Hovis brand has been renowned for its creative advertising. However, in 1970 the brand changed its agency to Collett Dickenson Pearce a decision which made the 1970s a golden decade for CDP produced an array of award-winning campaigns designed to use Hovis’ long history to evoke a feeling of nostalgia. These included a series of TV commercials directed by Ridley Scott. The most famous was ‘Bike ride’ (1973) filmed on Gold Hill in Shaftesbury, Dorset; later voted the nation’s favourite TV commercial of all time. The poster pictured was designed to complement the TV commercial. The image combined with the slogan ‘as good for you today as it’s always been,’ conjures up the nostalgic feeling which became synonymous with the Hovis brand. The History of Advertising Trust (HAT) at Raveningham in Norfolk is the largest archive of British advertising in the world. The collections range from 1800-today and feature many of the most iconic ads of the past. If you would like to visit the archive as a researcher or as part of a group tour see the website www.hatads.org. uk or contact us at enquiries@ hatads.org.uk/01508 548623.