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Let's Talk - - CONTENT -

Your views on pages of let­ters

Let’s Talk has teamed up with the His­tory of Ad­ver­tis­ing Trust based at Raven­ing­ham to in­tro­duce a new se­ries, start­ing in this is­sue, which takes a look into the archives to find some clas­sic ad­verts. We start with an ad that be­came the na­tion’s favourite TV com­mer­cial of all time. Since 1886, the Ho­vis brand has been renowned for its cre­ative ad­ver­tis­ing. How­ever, in 1970 the brand changed its agency to Col­lett Dick­en­son Pearce a de­ci­sion which made the 1970s a golden decade for CDP pro­duced an ar­ray of award-win­ning cam­paigns de­signed to use Ho­vis’ long his­tory to evoke a feel­ing of nos­tal­gia. Th­ese in­cluded a se­ries of TV com­mer­cials di­rected by Ri­d­ley Scott. The most fa­mous was ‘Bike ride’ (1973) filmed on Gold Hill in Shaftesbury, Dorset; later voted the na­tion’s favourite TV com­mer­cial of all time. The poster pic­tured was de­signed to com­ple­ment the TV com­mer­cial. The im­age com­bined with the slo­gan ‘as good for you to­day as it’s al­ways been,’ con­jures up the nos­tal­gic feel­ing which be­came syn­ony­mous with the Ho­vis brand. The His­tory of Ad­ver­tis­ing Trust (HAT) at Raven­ing­ham in Nor­folk is the largest ar­chive of Bri­tish ad­ver­tis­ing in the world. The col­lec­tions range from 1800-to­day and fea­ture many of the most iconic ads of the past. If you would like to visit the ar­chive as a re­searcher or as part of a group tour see the web­site www.hatads.org. uk or con­tact us at en­quiries@ hatads.org.uk/01508 548623.

Ho­vis.

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