Wear it pink for a great cause

Let's Talk - - UPDATE -

This Oc­to­ber, Breast Can­cer Now is en­cour­ag­ing the UK pub­lic to dig out their pink glad rags for their flag­ship fundraiser, ‘wear it pink’, on Fri­day, Oc­to­ber 20.

Wear it pink, the UK’s big­gest pink fundraiser which takes place dur­ing Oc­to­ber’s Breast Can­cer Aware­ness Month, calls on sup­port­ers to ditch their ev­ery­day colours and pull on some pink to raise money for Breast Can­cer Now’s life-sav­ing breast can­cer re­search.

The fundrais­ing event, back for its 16th year, en­cour­ages sup­port­ers to hold events in their homes, schools and work­places and make a do­na­tion to Breast Can­cer Now to help the char­ity achieve its aim that by 2050 no­body will die from breast can­cer. The char­ity’s flag­ship fundrais­ing day started in 2002 and has so far raised £ 30m.

Johnny Dev­ereaux started sup­port­ing Breast Can­cer Now af­ter his sis­ter was di­ag­nosed with sec­ondary breast can­cer in 2013. Since then he’s taken on chal­lenges and marathons to raise money and this year he will be dress­ing up in pink to take part in ‘wear it pink’ for the fifth time.

Lot­tie Barn­den, se­nior fundrais­ing prod­ucts man­ager at Breast Can­cer Now, said: “‘Wear it pink’ is a bril­liant op­por­tu­nity for in­di­vid­u­als, groups, co-work­ers and fam­i­lies across the UK to fundraise to­gether. There are so many ways to get in­volved, from hold­ing a pink cake sale or sports day in the of­fice or at school, to hav­ing a pink party at home with your friends. What­ever you do, you’ll be rais­ing money for Breast Can­cer Now’s life­sav­ing re­search.”

To take part, visit wear­it­pink.org for fur­ther de­tails, fundrais­ing ideas and how to reg­is­ter for your free fundrais­ing pack.

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