Wear it pink for a great cause
This October, Breast Cancer Now is encouraging the UK public to dig out their pink glad rags for their flagship fundraiser, ‘wear it pink’, on Friday, October 20.
Wear it pink, the UK’s biggest pink fundraiser which takes place during October’s Breast Cancer Awareness Month, calls on supporters to ditch their everyday colours and pull on some pink to raise money for Breast Cancer Now’s life-saving breast cancer research.
The fundraising event, back for its 16th year, encourages supporters to hold events in their homes, schools and workplaces and make a donation to Breast Cancer Now to help the charity achieve its aim that by 2050 nobody will die from breast cancer. The charity’s flagship fundraising day started in 2002 and has so far raised £ 30m.
Johnny Devereaux started supporting Breast Cancer Now after his sister was diagnosed with secondary breast cancer in 2013. Since then he’s taken on challenges and marathons to raise money and this year he will be dressing up in pink to take part in ‘wear it pink’ for the fifth time.
Lottie Barnden, senior fundraising products manager at Breast Cancer Now, said: “‘Wear it pink’ is a brilliant opportunity for individuals, groups, co-workers and families across the UK to fundraise together. There are so many ways to get involved, from holding a pink cake sale or sports day in the office or at school, to having a pink party at home with your friends. Whatever you do, you’ll be raising money for Breast Cancer Now’s lifesaving research.”
To take part, visit wearitpink.org for further details, fundraising ideas and how to register for your free fundraising pack.