Last season, France overtook the USA becoming the world’s top ski destination, recording 53.9 million ski days compared to 53.6 million for the USA, according to the Domaine Skiables de France organisation. The country’s popularity with skiers is continuing to attract property buyers to its Alpine resorts, who are looking for a mixture of personal use and rental return with their purchases.
Property agents Knight Frank and Savills have both recently released reports into the Alpine property market, which reveal that the majority of buyers surveyed are looking to rent out their properties while they are not using them, in order to at least cover their costs, if not make a profit. As a result, buyers are concentrating on popular ski resorts within two hours of a major airport, but they are also looking for areas that are popular with summer visitors too.
According to Knight Frank’s Prime Ski Property Index, the airports of Geneva and Lyon saw a million more passengers arrive during the summer months compared to the winter ski months, a result of a big push by tourism and property professionals to market the Alps as a year-round destination for holidaymakers.
The leading prime resorts in the Knight Frank Index were Val-d’Isère and Méribel, which saw a 5.8% and 4.5% annual price growth, respectively, in the year to June 2015. Courchevel 1850 continues to be the most expensive prime resort with an average price of €25,000/m2. However, British buyers are in a much stronger position thanks to favourable exchange rates, with a €1 million property working out at 11% cheaper in July 2015 compared to a year previously.
There has been a noticeable increase in the number of transactions of Alpine property with Knight Frank recording more than double the number of sales in Megève in 2014 in just the first six months of 2015. www.knightfrank.co.uk www.savills.co.uk