Finds out

Kate McNally

Living France - - Les Pratiques -

their might to at­tract many pay­ing ad­ver­tis­ers.

There are three main gen­eral sta­tions with na­tional cov­er­age: RTL, France Inter and Europe 1. Th­ese three, to­gether, have the ear of around a third of the coun­try’s lis­ten­ers, fol­lowed by a va­ri­ety of multi-theme and spe­cial­ist sta­tions air­ing across the coun­try, as well as the nu­mer­ous lo­cal sta­tions.

THE KEY PLAY­ERS

Ra­dio France: France’s pub­lic ra­dio ser­vice which aims to of­fer some­thing for ev­ery­one, rather like the BBC, and given its 22.8% share of the coun­try’s lis­ten­ers, it would ap­pear to be ful­fill­ing its re­mit. France Inter is its flag­ship gen­er­al­ist sta­tion (news, en­ter­tain­ment, in­for­ma­tion) boast­ing a 9.9% au­di­ence share; France Info (news) has an 8.2% share; while France Bleu (a net­work of pub­lic re­gional sta­tions) has an im­pres­sive 7.4% share. In ad­di­tion, Ra­dio France has spe­cial­ist sta­tions: France Cul­ture, France Musique (clas­si­cal mu­sic), FIP (gen­eral mu­sic) and Le Mouv’ (offering al­ter­na­tive rock for younger lis­ten­ers).

RTL Group: Home to France’s most lis­tened to ra­dio sta­tion, RTL (gen­eral news and en­ter­tain­ment), as wells as RTL2 (news, cul­ture, pop-rock) and Fun Ra­dio (a net­work of FM sta­tions – R&B, dance, elec­tro). Now owned by Ger­man me­dia gi­ant Ber­tels­mann, RTL stands for Ra­dio Télévi­sion Lux­em­bourg. In France, RTL has an 18.5% share of ra­dio au­di­ence.

NRJ Group: Founded in 1981 as a pop mu­sic sta­tion, NRJ has con­tin­ued to do what it set out to do and is cur­rently the most lis­tened-to mu­sic ra­dio sta­tion in France, with just over 12% of the ac­cu­mu­lated au­di­ence in 2013. The group has added sev­eral other sta­tions over the years, each with a strong fol­low­ing: Cherie FM (love songs), Nos­tal­gie (clas­sic pop songs through the years), NRJ and Rire et Chan­sons (a mix­ture of com­edy pro­grammes and mu­sic). The group has a 16.2% share of ra­dio lis­ten­ers in France.

La­gardère Ac­tive: A sub­sidiary of the La­gardère French me­dia group, the di­vi­sion is home to gen­er­al­ist sta­tion Europe 1 (news, en­ter­tain­ment, mu­sic) plus mu­sic sta­tions RFM (adult lis­ten­ers) and Vir­gin Ra­dio (aimed at younger lis­ten­ers).

Les Indés Ra­dios: Cre­ated in 1992, Les Indés is an eco­nomic in­ter­est group (ef­fec­tively a co­op­er­a­tive) bring­ing to­gether 129 in­de­pen­dent ra­dio sta­tions with the aim of in­creas­ing their eco­nomic power, pri­mar­ily for ad­ver­tis­ing pur­poses. Mem­bers are made up of re­gional, lo­cal and mi­nor­ity spe­cial­ist sta­tions. With a com­bined work­force of more than 2,500 employees, in­clud­ing 500 jour­nal­ists, the group

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