Priced to sell

Living France - - LES PRATIQUES -

It seems ven­dors in France are fi­nally re­al­is­ing that if they price their prop­er­ties sen­si­bly, they will have much more suc­cess sell­ing them. A barom­e­ter, pro­duced by the Orpi net­work in part­ner­ship with Le Fi­garo and real es­tate agency Ex­plor­eimmo, mea­sures the dif­fer­ence be­tween the listing price of a property and its ac­tual sale price. Na­tion­ally, this gap fell to -4.5% with the av­er­age listing price of a property

be­tween Septem­ber 2014 and Septem­ber 2015 be­ing €209,860, while the av­er­age sale price was €200,425. This is com­pared with a gap of -4.55% in July 2015 (year-on-year)

and -4.74% in April 2015, but two years ago this was as much as -15%. This mar­gin varies de­pend­ing on lo­ca­tion, with prop­er­ties in Paris sell­ing for 2.6% less than the listing price while prop­er­ties in Nantes sell for 6.3% less than the listing price. This trend for more sen­si­ble pric­ing has led to a rise in sales – from Jan­uary to Septem­ber 2015 Orpi recorded an in­crease in sales of 15% com­pared to the same

pe­riod in 2014. ex­

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