Search online to assess the weekly prices charged by other holiday rental owners in your area. Every property is unique but compare like with like as far as you can, and if possible take a drive around to get a feel for the properties and their location.
Set your own rates with the aim of accurately and competitively reflecting the quality, size, location and facilities of the property. Most owners charge a premium rate in peak summer season and at Christmas/New Year, with lower rates for the ‘shoulder seasons’ of spring and autumn. If you offer longer lets in winter, be prepared to negotiate rents by the month.
KEEP PRICING CLEAR
does not have to be totally unique, it just needs to relate to your particular strength, such as your location, the activities you offer, your luxury or family-friendly facilities, even the warm welcome or extra service you give guests. These days people value good customer service and like to know that an owner will go the extra mile to make sure they have a great holiday. Make your USP prominent in your online advertising description and post testimonials from other guests that verify your own claims, as many holidaymakers really study guest reviews. Emphasise your unique identity by giving your house a name.
SHARE YOUR ENTHUSIASM