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Living France - - Les Pratiques -

Search online to as­sess the weekly prices charged by other hol­i­day rental own­ers in your area. Ev­ery prop­erty is unique but com­pare like with like as far as you can, and if pos­si­ble take a drive around to get a feel for the prop­er­ties and their lo­ca­tion.

Set your own rates with the aim of ac­cu­rately and com­pet­i­tively re­flect­ing the qual­ity, size, lo­ca­tion and fa­cil­i­ties of the prop­erty. Most own­ers charge a pre­mium rate in peak sum­mer sea­son and at Christ­mas/New Year, with lower rates for the ‘shoul­der sea­sons’ of spring and au­tumn. If you of­fer longer lets in win­ter, be pre­pared to ne­go­ti­ate rents by the month.

KEEP PRIC­ING CLEAR

does not have to be to­tally unique, it just needs to re­late to your par­tic­u­lar strength, such as your lo­ca­tion, the ac­tiv­i­ties you of­fer, your lux­ury or fam­ily-friendly fa­cil­i­ties, even the warm wel­come or ex­tra ser­vice you give guests. These days peo­ple value good cus­tomer ser­vice and like to know that an owner will go the ex­tra mile to make sure they have a great hol­i­day. Make your USP prom­i­nent in your online advertising de­scrip­tion and post tes­ti­mo­ni­als from other guests that ver­ify your own claims, as many hol­i­day­mak­ers re­ally study guest re­views. Em­pha­sise your unique iden­tity by giv­ing your house a name.

SHARE YOUR EN­THU­SI­ASM

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