Keep your pricing policy simple and clear. Try to avoid setting too many seasonal variations throughout the year and avoid charging extras – especially hidden extras. Holidaymakers much prefer an all-inclusive rate and resist paying more for cleaning, laundry, etc. An exception to this is optional extras such as meals and activities. Always show rental prices in your advertising, as prospective guests don’t like to have to ask and you may lose bookings. Sometimes people will ask for a discount, so have a prepared strategy in response to these requests. Consider setting your prices in sterling for even greater customer confidence in the face of fluctuating exchange rates.
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