Advertise on one or more online listing sites, as many holidaymakers look online to choose accommodation. Check their traffic, search ratings, special promotion costs and features such as the option to click through to your own website. Make judicious use of special offers to boost bookings at quiet times or for unfilled summer weeks. Also make use of the opportunity to get your property noticed by having it featured on the home page or other key pages. Get listed in categories that also get you noticed, such as long winter lets and Christmas and New Year accommodation. In challenging times it’s counterproductive to cut back on your marketing spend. Instead, be creative and proactive to ensure that your property is as prominent as possible.