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Living France - - Les Pratiques -

Ad­ver­tise on one or more online list­ing sites, as many hol­i­day­mak­ers look online to choose ac­com­mo­da­tion. Check their traf­fic, search rat­ings, spe­cial pro­mo­tion costs and fea­tures such as the op­tion to click through to your own web­site. Make ju­di­cious use of spe­cial of­fers to boost book­ings at quiet times or for un­filled sum­mer weeks. Also make use of the op­por­tu­nity to get your prop­erty no­ticed by hav­ing it fea­tured on the home page or other key pages. Get listed in cat­e­gories that also get you no­ticed, such as long win­ter lets and Christ­mas and New Year ac­com­mo­da­tion. In chal­leng­ing times it’s coun­ter­pro­duc­tive to cut back on your mar­ket­ing spend. In­stead, be cre­ative and proac­tive to en­sure that your prop­erty is as prom­i­nent as pos­si­ble.

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