Monitor your enquiries every day on a regular basis. Potential guests can reasonably expect a reply within 24 hours and will assume that you are uninterested or unprofessional if you ignore them for longer. An email reply is acceptable but a phone call is best. Don’t miss a selling opportunity because you don’t want to invest in a phone call, which gives you the chance to establish personal contact and really sell your property. Build any costs into your marketing budget.
Use SMS alerts to make sure that you know when an enquiry has been received, even if you are away from your own computer, and be sure to log on and read it. Make the most of modern technology!
Glynis Shaw is joint managing director of French Connections holiday rentals and property sales online frenchconnections.co.uk completefrance.com/ living-in-france