How to max­imise your mar­ket­ing

Living France - - Les Pratiques -

• Make sure your website has up-to-date in­for­ma­tion. In­clude details of what your prop­erty of­fers (swim­ming pool, wifi ac­cess, etc), and also of lo­cal at­trac­tions and ac­tiv­i­ties, giv­ing the dis­tances in­volved. Hol­i­day­mak­ers want to know what they can ex­pect, and the more in­for­ma­tion you can give the more re­as­sured they will feel.

• Take lots of high-res­o­lu­tion pho­to­graphs show­ing it at its best, and high­light any fea­tures that make your prop­erty un­usual or unique. Re­mem­ber, this is your shop win­dow! Make it as easy as pos­si­ble for po­ten­tial guests to imag­ine them­selves stay­ing in your prop­erty at any time of the year.

• Think about any niche mar­kets you could tap into to ap­peal to a wider au­di­ence. Could you join up with other busi­nesses in the area to of­fer spe­cial in­ter­est breaks per­haps? You could also ask at the lo­cal tourist of­fice if there are any gaps in the mar­ket so you can of­fer the type of ac­com­mo­da­tion your area needs most.

• Spe­cial of­fers and pro­mo­tions are a quick and

easy way to help your hol­i­day ac­com­mo­da­tion stand out from the crowd. You could of­fer early book­ing dis­counts or in­cen­tives such as free air­port trans­fers or free bike hire.

• Make the most of so­cial me­dia by set­ting your­self up on Face­book, Twit­ter and In­sta­gram, and link th­ese to your website.

• En­cour­age guests to leave re­views and in­clude th­ese on your website – per­sonal rec­om­men­da­tions of­fer re­as­sur­ance and peace of mind to prospec­tive hol­i­day­mak­ers.

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