Hol­i­day home from home

Julie and Eric Audigé moved to Lo­gis de Lus­sais in Deux-Sèvres in Jan­uary 2016. We asked them how they make the most of their hol­i­day let through­out the sea­sons

Living France - - Les Pratiques -

What should you do to make the most of your prop­erty out­side of the main sea­son?

It’s im­por­tant to up­date your pho­to­graphs ac­cord­ing to the sea­son. There’s no point in show­ing a swim­ming pool for a pro­mo­tion in April if you do not open it un­til July. Al­ways use sunny pho­to­graphs even in au­tumn or spring.

Use pro­mo­tions and spe­cial of­fers dur­ing Christ­mas or Easter, again with ap­pro­pri­ate pho­tos. I do go on about pic­tures, but ac­cord­ing to sta­tis­tics, cus­tomers will be book­ing with their eyes first, so make them a pri­or­ity.

Is your tar­get mar­ket dif­fer­ent out­side of the peak sea­son?

You will find that there is a vast amount of peo­ple who like to en­joy the out-of-sea­son hol­i­day, mainly be­cause they can! For ex­am­ple, fam­i­lies with pre-school aged chil­dren, empty-nest cou­ples and the grey-green mar­ket to name but a few. They all en­joy lower prices and qui­eter roads with no queues!

Should you of­fer any ex­tras to guests dur­ing the qui­eter months?

Yes, you should of­fer lit­tle ex­tras, such as breakfast in­cluded for short breaks. Make sure that your cus­tomers know what kind of heat­ing you have in the prop­erty dur­ing the win­ter months, and if there will be any ex­tra costs in­volved for this.

Be flex­i­ble if you can with dates. If your cus­tomers come mostly by plane then it’s worth check­ing the ar­rival and de­par­ture days. Very few air­ports/air­lines will of­fer Satur­day to Satur­day, so in the shoul­der sea­son we make sure that our ac­com­mo­da­tion is in sync with our lo­cal air­line.

Short breaks are more pop­u­lar in the win­ter. Make sure your rates are up­dated to re­flect this.

Do you of­fer any pro­mo­tions or link up with any lo­cal events through­out the year?

Fea­tures and pro­mo­tions are es­sen­tial to build fu­ture book­ings. Cre­at­ing a 12-month plan to set your pro­mo­tions up and re­serve fea­ture slots could be the dif­fer­ence be­tween suc­cess and fail­ure. Base your mar­ket­ing on the sea­son, na­tional and lo­cal events – es­pe­cially out-of-sea­son events and ac­tiv­i­ties – and fo­cus on your cus­tomer type. Tim­ing is key!

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.