The east-west rail link broad­ens the ap­peal of this huge bor­ough be­yond a few leafy ur­ban vil­lages, re­ports Emily Wright

Evening Standard - West End Final Extra - ES Homes and Property - - Front Page - Emily Wright is fea­tures and global editor of Es­tates Gazette.

HEAD west from any­where in cen­tral Lon­don and you are pretty likely to hit Eal­ing. A vast 13,590acre ex­panse cov­er­ing three post­codes, it is one of the cap­i­tal’s best-known book­end bor­oughs, sec­ond only to Hilling­don as an out­er­most city bound­ary.

The Eal­ing bor­der starts just north of Chiswick, runs up past Ham­mer­smith, skims Willes­den Junc­tion in the north east, snakes across be­yond Northolt then down to Nor­wood Green in the south west. But de­spite the bor­ough’s size, home buy­ers have for years fo­cused their at­ten­tion on its leafy heart­lands of North­fields, South Eal­ing and Eal­ing Com­mon.


Such a tar­geted ap­proach to buy­ing prop­erty in this area made sense up un­til re­cently. These small, vil­lagestyle pock­ets — com­plete with green space, good schools, in­de­pen­dent cof­fee shops and prices hov­er­ing at just un­der £800,000 for a fam­ily home — have long been con­sid­ered per­fect over­spill lo­ca­tions for the neigh­bour­ing, and far pricier, dis­tricts of Chiswick and Kew. How­ever, thanks to Cross­rail, the area’s ap­peal has never looked so broad. The east­west El­iz­a­beth line rail route will run straight through the heart of the bor­ough with sta­tions at Acton, Eal­ing Broad­way, West Eal­ing, Han­well and Southall.

From Acton in the east, where prop­erty agent JLL pre­dicts house prices will dou­ble by 2020 thanks to the anticipated arrival of the line, to Southall in the west where homes are on sale for as lit­tle as £ 240,000 ac­cord­ing to re­search by Es­tates Gazette, there are emerg­ing op­por­tu­ni­ties for most tastes and bud­gets. With a new breed of re­tailer in­clud­ing high-end high street fash­ion store Jig­saw, Vapi­ano res­tau­rant and Planet Or­ganic su­per­mar­ket mov­ing into the area for the new homes buy­ers tak­ing ad­van­tage of the forth­com­ing transport up­grades, the whole bor­ough is ben­e­fit­ing from an up­lift.

“Thanks to the El­iz­a­beth line, there is no good rea­son why Eal­ing and Acton could not be­come as pop­u­lar in the west as Far­ring­don and Clerken­well in the east,” says David Rosen, se­nior part­ner at cre­ative Lon­don prop­erty agent Pilcher Her­sh­man. “I al­ways say the sign of a good area is ‘good ar­chi­tec­ture and Tube sta­tions’ and in Eal­ing’s case it’s ‘ar­chi­tec­ture and the El­iz­a­beth line’.”

Rosen’s men­tion of good ar­chi­tec­ture here is note­wor­thy. Apart from an abun­dance of streets lined with three- and four-bed­room, red-brick fam­ily homes priced £800,000 to

£1.5 mil­lion ac­cord­ing to Right­move, the de­sign ante in the area is be­ing boosted by some strik­ing new devel­op­ments. Schemes such as Film­works which, fol­low­ing the re­de­vel­op­ment of the old Em­pire Cin­ema, will be­come an Art Deco-fronted, mixed-use pro­ject with 200 homes and an eight-screen cin­ema. With Cross­rail, it will be 11 min­utes from Ox­ford Street and there’s al­ready a Night Tube ser­vice. Prices have yet to be re­leased, but you can reg­is­ter an in­ter­est with de­vel­oper St Ge­orge on 020 8003 3927.

Dick­ens Yard, also by St Ge­orge and near Eal­ing Broad­way sta­tion, is by ur­ban ar­chi­tect John Thomp­son & Part­ners and framed by his­tor­i­cal land­marks such as the Town Hall, Christ the Saviour Church and the Old Fire Sta­tion. This “new ur­ban quar­ter” will in­clude 700 new homes as part of a wider 104,000sq ft, mixed-use scheme. Two-bed­room flats start at £960,000.

As part of the £166 mil­lion re­gen­er­a­tion of the Green Man Lane es­tate, new flats start at £425,000 for a one-bed­room home at Fabrica and Ry­don’s

Jig­saw in West Eal­ing. But for those who re­ally want to get their foot in the door early, Berke­ley’s Southall Wa­ter

side pro­ject is one to watch. No prices are avail­able yet. The re­gen­er­a­tion of this gas­works site is planned over 25 years and will cre­ate 3,750 new homes and 40 acres of pub­lic space in­clud­ing two new parks.

There is no doubt that the im­pend­ing transport up­grade will put Eal­ing in a po­si­tion to ri­val pretty much ev­ery other Lon­don bor­ough for con­nec­tiv­ity, so res­i­den­tial de­vel­op­ers are pil­ing in to take full ad­van­tage of the district’s ex­pand­ing ap­peal. When up and run­ning by the end of 2019, the El­iz­a­beth line — al­ready be­ing nick­named the Lizzie line — will take the jour­ney time from Eal­ing Broad­way to Bond Street down from 22 min­utes to 11, to Ca­nary Wharf from 43 min­utes to 25 and to Heathrow air­port down from 24 min­utes to 15.

The same routes from Acton will see times re­duced re­spec­tively from 27 min­utes to nine, from 42 min­utes to 23 and from 44 min­utes to just 17.

Go down­stairs for a night out: Film­works in New Broad­way, above, will have 200 flats and an eight-screen cin­ema be­hind the re­tained Art Deco façade. Call de­vel­oper St Ge­orge (020 8003 3927)

De­vel­op­ers are pil­ing in: Eal­ing Broad­way shop­ping cen­tre, right, was bought by Bri­tish Land

Left: pres­ti­gious new “ur­ban quar­ter” Dick­ens Yard, near Eal­ing Broad­way Tube and his­toric Christ the Saviour Church, is set to ben­e­fit from Cross­rail and brings new homes, shops and pub­lic space

From £425,000: a one-bed­room flat at Jig­saw, right, in West Eal­ing, by Fabrica and Ry­don (020 3393 0887)

Right: Vic­to­ria Square in Dick­ens Yard. Two-bed­room flats in the new quar­ter start at £960,000

El­iz­a­beth line: the east-west rail route’s Eal­ing stops in­clude Southall, right. Jour­ney times to cen­tral Lon­don and Heathrow will be slashed in this good-value part of the bor­ough

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