If I’m wear­ing green socks it must be a Wed­nes­day

Evening Standard - West End Final Extra - ES Homes and Property - - Inside Story -


Red socks day As al­ways, we re­ceive lots of sales and let­tings en­quiries at the week­end so the first task on Mon­days is to re­spond to those that came through overnight. This is fol­lowed by an in­for­mal team brief­ing be­fore we all go off to get a prop­erty ready for a new ten­ancy: clean­ing, in­ven­tory, keys, con­tract, emp­ty­ing the prop­erty of items the new ten­ant doesn’t want, bring­ing ev­ery­thing back in the of­fice and dis­patch­ing items back to the land­lord — in Ire­land, in my case to­day.

At lunchtime, a cou­ple of young re­al­ity TV mod­els stroll into the of­fice look­ing for a new place to rent. One of our ne­go­tia­tors takes them out to view and in the process, gets snapped by tabloid pho­tog­ra­phers with the two young mod­els. It’s all over the papers the next day — be­ing in the heart of Chelsea, this goes with the ter­ri­tory.


Blue socks day With two of our team mem­bers I at­tend a lunchtime anti-money laun­der­ing master­class run by NAEA Prop­er­ty­mark, for­merly the Na­tional As­so­ci­a­tion of Es­tate Agents. It’s an area that re­quires such dili­gence and the var­i­ous com­plex­i­ties of the law rel­e­vant to es­tate agen­cies cer­tainly get our at­ten­tion.

We’re def­i­nitely a dog-friendly of­fice — we have our own fa­mous res­i­dent, Jess, a Staffie — and we are con­stantly asked if land­lords will take dogs. We have five such en­quiries to­day. So we have now in­cluded a “pet clause” in Lime green socks day I show a beau­ti­ful three-bed­room flat in an exclusive and highly sought-after gated de­vel­op­ment off King’s Road to an ap­pli­cant and their friend: low-key, dark glasses but her larger-than-life voice gives her away. Of course my lips are sealed.

When I get back to the of­fice, Ray­mond, our lo­cal dog walker to the stars, is there col­lect­ing our Jess the Staffie for her reg­u­lar out­ing. Jess fea­tures on all our pro­mo­tional ma­te­rial and of­ten gets recog­nised in the street. She is quite a lo­cal celebrity and is al­ways be­ing asked for her pic­ture.


Pink socks day In the celebrity world, pri­vacy is gold dust and we do get re­quests for prop­er­ties with pri­vate ac­cess — ei­ther via a se­cured un­der­ground car park or a lift ac­cess di­rectly into a flat. To­day we get an en­quiry from a re­al­ity TV per­sonal- ity cur­rently liv­ing in Los An­ge­les and back in Lon­don with her dog for a three-month let while film­ing a se­ries that’s soon to be aired in the UK.

I spend the day look­ing for a lux­ury short let for her in the Chelsea and Bel­gravia ar­eas. Sev­eral are short­listed and back to back view­ings take place later in the af­ter­noon, be­fore this fa­mous lady sets about her evening red car­pet ap­pear­ances. She fi­nally plumps for a flat in Bel­gravia that has di­rect lift ac­cess.


Yel­low socks day We are ap­pointed to sell a fab­u­lous five-bed­room house in Red­cliffe Road, just off Ful­ham Road. The ask­ing price is in ex­cess of £5 mil­lion. We im­me­di­ately ar­range view­ings with a few of our top high-net worth clients.

Early af­ter­noon, we all at­tend a brief­ing meet­ing with our in-house PR and mar­ket­ing team in prepa­ra­tion for a special carol con­cert at St Mary The Boltons church in West Bromp­ton on De­cem­ber 7, to sup­port the Royal Trin­ity Hospice. Su­san Met­calfe Res­i­den­tial is proud to be spon­sor­ing the event for the fourth year run­ning.

Fri­day means fizz. The week has gone well and lots of deals have been sealed, so it’s a cham­pagne day. When the mar­ket is slow, it’s warm beer all round…

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