The Happy Trainer!

Of Mr Wil­liams, And we want them all!

Look (UK) - - WHAT’S NEW -

Adi­das Su­per­star lace-ups have long been an es­sen­tial part of any trainer fan’s arsenal, but re­cently they’ve also be­come a must-have among the fash pack. From fash­ion ed­i­tors to celebs like Rita Ora, ev­ery stylista worth their salt has in­vested in a pair of shell­toes. This sea­son, though, there’s a new style to know. Be­hold the Su­per­star Su­per­color, cre­ated by none other than Phar­rell Wil­liams.

In­stead of clas­sic white or black, the just-launched kicks come in a rain­bow of 50 colours, and are guar­an­teed to make you stand out from the crowd. Ac­cord­ing to Phar­rell, in­di­vid­u­al­ity is what the Su­per­col­ors are all about. ‘Ev­ery­body can se­lect his or her colour,’ he says. ‘The Su­per­star is such an iconic shoe that’s lasted for a long time, so I wanted to do some­thing I hadn’t seen.’

To cel­e­brate the set-to-be-cult de­signs, Adi­das hooked up with east Lon­don fash­ion pho­tog­ra­pher Lloyd Pur­sall for a se­ri­ously cool photo shoot on the streets of Lon­don’s Hack­ney. This gave us plenty of in­spo on how to style our state­ment sneaks – and there’s not a lot you can’t wear them with. That’s def­i­nitely some­thing to be happy about…

Phar­rell works a ca­nary-yel­low pair

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