‘We Had a Toxic Friend­ship, Now We Help Oth­ers’

Look sat down with best friends Joey Brad­ford and Per­sia Law­son from Ad­dic­tive Daugh­ter, who want to help us all get our in­ner fix

Look (UK) - - NEWS STORY -

Haven’t heard of Ad­dic­tive Daugh­ter yet? Where have you been?! The life-im­prove­ment ser­vice is the brain­child of best friends Per­sia Law­son, 28, and Joey Brad­ford, 30, who no­ticed a gap in the mar­ket for women like us, nav­i­gat­ing bad break-ups, best friend dra­mas and con­stant com­par­i­son anx­i­ety.

The pair started work­ing on it af­ter a dif­fi­cult pe­riod in 2012, where they had fallen out over guys and were both liv­ing pretty de­struc­tive lives. But that all changed when Per­sia learned her boyfriend had been cheat­ing on her and when she reached out to Joey for sup­port, dis­cov­ered the same thing had hap­pened to her that day. Af­ter that, the pair vowed to im­prove things, for good.

‘We took ther­apy,’ says Joey. ‘We at­tended sup­port groups and well­ness work­shops and I gave up al­co­hol. It was a beau­ti­ful sum­mer of heal­ing and at the end of it we started this mod­est blog just shar­ing our ex­pe­ri­ences.’

‘We wanted to help sup­port girls through what we were go­ing through,’ says Per­sia. ‘We found that we were read­ing a lot of self-help books and felt like they weren’t ad­ver­tised for Mil­len­ni­als, so we took part in ad­dic­tion stud­ies and life-coach­ing cour­ses and then we de­signed a one-on-one pro­gram for girls. Now we help a whole com­mu­nity.’

The girls say the re­sponse has been ‘over­whelm­ing’ and they’re now Youtube stars as well as life coaches, help­ing peo­ple around the world deal with their is­sues, as well as mon­i­tor­ing their own. ‘We’re so lucky and some­times we for­get that we work to­gether and it’s not nor­mal to work with your best friend,’ says Per­sia. ‘Of course we’ve fallen out over the years, but we’ve found the health­ier we have be­come our­selves, the health­ier our friend­ship has be­come.’

Now ahead of the re­lease of their de­but book, The In­ner Fix: Be Stronger, Hap­pier And Braver (se­ri­ously, it’s great), the girls are shar­ing some of their best ad­vice…

Best mates Joey (left) and Per­sia

The In­ner Fix by Per­sia Law­son and Joey Brad­ford is avail­able to pre-or­der now (pub­lished 19 May 2016, Yel­low Kite, £13.99)

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