‘We Had a Toxic Friendship, Now We Help Others’
Look sat down with best friends Joey Bradford and Persia Lawson from Addictive Daughter, who want to help us all get our inner fix
Haven’t heard of Addictive Daughter yet? Where have you been?! The life-improvement service is the brainchild of best friends Persia Lawson, 28, and Joey Bradford, 30, who noticed a gap in the market for women like us, navigating bad break-ups, best friend dramas and constant comparison anxiety.
The pair started working on it after a difficult period in 2012, where they had fallen out over guys and were both living pretty destructive lives. But that all changed when Persia learned her boyfriend had been cheating on her and when she reached out to Joey for support, discovered the same thing had happened to her that day. After that, the pair vowed to improve things, for good.
‘We took therapy,’ says Joey. ‘We attended support groups and wellness workshops and I gave up alcohol. It was a beautiful summer of healing and at the end of it we started this modest blog just sharing our experiences.’
‘We wanted to help support girls through what we were going through,’ says Persia. ‘We found that we were reading a lot of self-help books and felt like they weren’t advertised for Millennials, so we took part in addiction studies and life-coaching courses and then we designed a one-on-one program for girls. Now we help a whole community.’
The girls say the response has been ‘overwhelming’ and they’re now Youtube stars as well as life coaches, helping people around the world deal with their issues, as well as monitoring their own. ‘We’re so lucky and sometimes we forget that we work together and it’s not normal to work with your best friend,’ says Persia. ‘Of course we’ve fallen out over the years, but we’ve found the healthier we have become ourselves, the healthier our friendship has become.’
Now ahead of the release of their debut book, The Inner Fix: Be Stronger, Happier And Braver (seriously, it’s great), the girls are sharing some of their best advice…
Best mates Joey (left) and Persia
The Inner Fix by Persia Lawson and Joey Bradford is available to pre-order now (published 19 May 2016, Yellow Kite, £13.99)