DIY Denim Just Got Easy!

Live in your jeans but for­ever look­ing for ways to up­date those trusty blues? We’ve got good news…

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Who doesn’t love denim? Ev­ery­one’s go-to fab­ric of choice, it’s the ul­ti­mate dressed down ’drobe sta­ple that never goes out of style. But if you think your blues are look­ing a lit­tle, well, ba­sic, Gap has the an­swer. The denim mecca has just launched ‘Denim Ad­dicts’, an in-store cus­tomi­sa­tion sta­tion. The free – yes, free! – ser­vice is easy, breezy and no-faff: you can ei­ther make an ap­point­ment or drop in to find spe­cial­ist ad­vi­sors ready and wait­ing to help you find your per­fect fit and style of jeans and as­sist in the cus­tomi­sa­tion process. You can over­haul your buys with studs and patches – think Union Jacks and con­trast­ing denim – plus it even of­fers a hem­ming ser­vice. The best bit is, it’ll all be done within 20 min­utes. Ac­tu­ally, that’s not the best bit. Gap has yet an­other treat to lure you into its denim dream­world. Ev­ery customer will get an in-store loy­alty card for ev­ery pair of jeans pur­chased. Once you have four stamps, you’ll get a pair of jeans for free. FREE! Now you’re re­ally spoil­ing us.

We're, um, lov­ing this patch and stud combo Look’s Gemma and Han­nah’s DIY denim in­spo

It’s not just patches and studs – you can cre­ate an on-trend raw hem Jeans 49.95

Jeans 44.95 Head to gap-denim for a list of par­tic­i­pat­ing stores

Jeans 44.95 Jacket 54.95

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