Shop Your Face­book Feed

Scroll past the pic­tures of your mates’ kids and the lat­est #hum­ble­brag sta­tuses and you’ll find some of the coolest un­der-the-radar la­bels around

Look (UK) - - CONTENTS -

Ever no­ticed glossy cam­paign shots and images of gor­geous clothes pop­ping up be­tween the usual hum­drum posts on your Face­book feed? Us too, and it’s opened up a whole new world of re­tail ther­apy. We’ve dis­cov­ered a load of cool new la­bels by scrolling through Face­book. Take on­line bou­tique Silk­fred, which has racked up more than 200k page likes in less than a year – it now has al­most 430k – and is loved by Ash­ley James and blog­gers ga­lore. ‘When we get 100 likes per hour on a Face­book post, we know we have a good prod­uct,’ says Silk­fred head of PR Laura Hartshorne. ‘Two of our dresses sold out in less than a day af­ter we posted them on Face­book.’ As well as Silk­fred, Olive Cloth­ing and No­body’s Child are the other Face­book faves that have caught our eye re­cently – we’re blam­ing it on Olive’s luxe out­fit #flat­lays and No­body’s Child’s hol­i­day-ready garms. Be warned: on­line shop­ping just got a whole lot eas­ier… and more dan­ger­ous! Here’s what to buy from all three now.

Dress, £ top, £ Dress, £ Dress, £ 8 Skirt, £ , all No­body’s Child

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