News & Fea­tures The Sum­mer Of Self-por­trait

Wel­come to the world of Self-por­trait, packed with ir­re­sistible clothes, A-list fans and prices that won’t leave you that bank­rupt


When one of the first peo­ple to wear your de­signs is J-LO, it’s safe to as­sume you’re on to a win­ner. For Han Chong, founder and cre­ative di­rec­tor of Self-por­trait, it’s been less about win­ning and more about dom­i­na­tion. World dom­i­na­tion, in fact. Since that J-LO mo­ment in 2014, al­most ev­ery A-lis­ter we can think of – Jessica Alba, Maisie Wil­liams, Daisy Lowe – has rocked a Self-por­trait frock. Rachel Bil­son even chose an SP midi for her brother’s wed­ding re­cently. You know the dresses we’re talk­ing about; all guipure lace, tiered ruf­fles and gen­tly flared skirts. The kind of suits-all dresses that make you ooh and ahhh in equal mea­sure and launched a thou­sand high street looka­likes. The kind of dresses that are best worn skip­ping through meadows or frol­ick­ing with a Mr Darcy dop­pel­gänger, prob­a­bly in an or­chard in Som­er­set. And they’re ev­ery­where! Wed­dings, races, BBQS, bar mitz­vahs, hen dos, proms, film pre­mieres, gar­den par­ties… With prices that aren’t any­thing like the usual celeb de­signer bankbreak­ers – blouses start around £160 and dresses £240 – it’s no sur­prise SP pieces sell out faster than even the hottest of hot cakes.

Am­ber Le Bon Self-por­trait 240 Bey­oncé Self-por­trait 230 Rachel Bil­son in SP, pho­to­bombed by her dad! Myleene Klass for Lit­tle­woods

125 Can’t quite stretch to SP prices? Don’t worry, the high street is groan­ing with ex­cel­lent homages, just like these blush beau­ties from Lit­tle­woods and New Look.

Self-por­trait 260

Look X Glam­orous 60

New Look 39.99

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