Swift Sales! The Shoe That’s Up 277%
Taylor and Gigi have sparked a comfy (and affordable) shoe revolution and sales are skyrocketing!
Twinning moments don’t come much better than this, and not just because it involves über-babes Taylor Swift and Gigi Hadid. We have no shame in admitting we spend most (nay all) of our time coveting the wardrobe recruits these two rack up between them. So when they both stepped out rocking the same £45 (!!!) slip-on we knew demand was about to go through the roof.
From espadrille expert Soludos, the striped canvas flats were first spotted on Taylor at her now infamous 4th of July par-tay (see what we did there?). The singer teamed her ’drilles with denim cut-offs, a navy sweater and Tom Hiddleston... we’ll take the lot! A few days later Gigi hit the streets of NYC in a pair of her own, which she wore with a cropped hoodie and shorts combo.
Turns out we weren’t the only ones to notice the A-listers’ Soludos love-in – in just 24 hours, Google searches of the brand were up a whopping 277 per cent. Remarkably, even with the colossal spike, they’re still available, although we suspect they won’t be for long. And if it means you can count these two as style compadres, it might be the best £45 you spend this season.
Taylor Swift Tom Hiddleston