Social Shaming: ‘A Selfie Got Me Sacked’
Dani Mathers, 29, is the woman who lost everything after posting one photo. Why will we go so far for online approval?
‘If I can’t unsee this, then you can’t either,’ Dani Mathers typed, posting a picture of a naked woman in the LA Fitness changing room in Los Angeles – only pausing to take a selfie while laughing at her own joke. But that offhand, ill-thought-out moment is no laughing matter and now it’s cost the model everything from her 500,000 Instagram followers to her radio-hosting job.
Social shaming – a label that’s only come into existence in the past five years – where you take photos of someone without their permission for ridicule has become a common occurrence. In 2014 the Facebook page ‘Women who eat on tubes’ became a viral hit before it was closed by Facebook due to the backlash of disgust, while live-tweeting couples on first dates has become the norm. How have we ended up tuning out our morals just to get a ‘like’?
Social media culture prioritises the ‘share’ over everything for the ego points it brings, says psychotherapist Dr Aaron Balick. ‘By homing in on that person’s “difference” online, you’re reassuring yourself that you’re a part of the “in group”. You reassure yourself that you belong by showing
Dani’s controversial post from her gym changing room