2.0!

Ukra­nian de­signer Vita Kin’s em­broi­dered frocks went from tra­di­tional dress to ‘It’ buy in an in­stant. And now the high street’s fol­lowed suit. Yes!

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It started with a stitch. Mul­ti­ple, in­tri­cate stitches, to be ex­act. When Vita Kin started de­sign­ing her own ver­sions of vyshy­vanka – the name given to the dis­tinc­tive, heav­ily em­broi­dered blouses and dresses that make up tra­di­tional Ukra­nian cos­tume – lit­tle did she know she’d be­come the talk of the town (quite lit­er­ally).

With bil­low­ing bal­loon sleeves and loose smock shapes, the de­signs sold out ev­ery­where de­spite their four­fig­ure price tag. Af­ter win­ning Euro­vi­sion in May, Ukraine has also con­quered the rails of our favourite re­tail­ers and now there’s a glut of vyshy­vanka trib­utes.

From In­sta-fa­mous brands like Won­der & Weaver and In­nika Choo to lux­ury la­bel Daft, there are enough em­broi­dered tro­phy buys for us all. Even our high street he­roes have tapped the Slavic style: H&M, Boohoo and Top­shop all have tops and frocks aplenty to give you your fix. Vyshy­vanka that doesn’t break the bank(a)? Who’d have thought?

H&M 29.99

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