Ukranian designer Vita Kin’s embroidered frocks went from traditional dress to ‘It’ buy in an instant. And now the high street’s followed suit. Yes!
It started with a stitch. Multiple, intricate stitches, to be exact. When Vita Kin started designing her own versions of vyshyvanka – the name given to the distinctive, heavily embroidered blouses and dresses that make up traditional Ukranian costume – little did she know she’d become the talk of the town (quite literally).
With billowing balloon sleeves and loose smock shapes, the designs sold out everywhere despite their fourfigure price tag. After winning Eurovision in May, Ukraine has also conquered the rails of our favourite retailers and now there’s a glut of vyshyvanka tributes.
From Insta-famous brands like Wonder & Weaver and Innika Choo to luxury label Daft, there are enough embroidered trophy buys for us all. Even our high street heroes have tapped the Slavic style: H&M, Boohoo and Topshop all have tops and frocks aplenty to give you your fix. Vyshyvanka that doesn’t break the bank(a)? Who’d have thought?