The PIPPA effect
Move over Kate, there’s a new Middleton with style selling-power in town…
Ladies, meet the ‘It’ dress of summer 2016. LK Bennett’s Karo floral maxi is flying off the shelves and it’s all down to a certain Middleton sister. And no, it’s not the one you’re thinking.
From Reiss dresses to those LK Bennett nude courts, the Duchess of Cambridge may have made many an item sell out in seconds, but this time it’s Pippa causing sales to soar. After revealing that engagement rock, it’s been all eyes on the younger Middleton sis and LKB have revealed that her floral frock is already the bestseller of their pre-fall collection.
It seems Pippa’s inspired fellow celebs to snap it up too – spots so far include her brother James’s girlfriend Donna Air, Kim Sears (AKA Mrs Andy Murray) and actress Olivia Grant. Spendy, yeah, but so worth it...
LK Bennett 325 Olivia Grant
Wear with metallic accessories for summer weddings, then a leather biker and ankle boots come autumn