The PIPPA ef­fect

Move over Kate, there’s a new Mid­dle­ton with style sell­ing-power in town…

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Ladies, meet the ‘It’ dress of sum­mer 2016. LK Bennett’s Karo flo­ral maxi is fly­ing off the shelves and it’s all down to a cer­tain Mid­dle­ton sis­ter. And no, it’s not the one you’re think­ing.

From Reiss dresses to those LK Bennett nude courts, the Duchess of Cam­bridge may have made many an item sell out in sec­onds, but this time it’s Pippa caus­ing sales to soar. Af­ter re­veal­ing that en­gage­ment rock, it’s been all eyes on the younger Mid­dle­ton sis and LKB have re­vealed that her flo­ral frock is al­ready the best­seller of their pre-fall col­lec­tion.

It seems Pippa’s in­spired fel­low celebs to snap it up too – spots so far in­clude her brother James’s girl­friend Donna Air, Kim Sears (AKA Mrs Andy Mur­ray) and ac­tress Olivia Grant. Spendy, yeah, but so worth it...

LK Bennett 325 Olivia Grant

Wear with metal­lic ac­ces­sories for sum­mer wed­dings, then a leather biker and an­kle boots come au­tumn

Kim Sears

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