Ladies, Get Your Hades!
Meet Hades, your new label love that’ll earn you best-dressed status in your squad
OK, before you lose your rag over the fact we’re championing jumpers in August, let us remind you of a couple of things. 1) Being ahead of the curve is Look’s thing and 2) we live in Britain. There – two perfectly good reasons why you need a Hades jumper in your life. Not heard of them before? We’re not surprised. The label is still relatively unknown but now that it’s found a super-fan in the immaculately turned out Alexa Chung, we guarantee it won’t remain under the radar for long. Along the same lines as the Bella Freud knits that literally every stylista seems to own, these beauties (each emblazoned with a cult band or musician) are slightly more affordable, yet just as achingly cool. At £160 a pop, they definitely command investment status and considering the label’s second drop of jumpers sold out in just 20 minutes, it looks like we’re not the only ones who think they’re worth the splurge. If you’re not already sold, this ought to seal the deal: founder Cassie Holland does everything herself (we’re talking the labels, the designs, the shipping…), making them a totally ethical – not to mention rad – buy. All hail Hades!
Jumper, £160, Hades Alexa Chung
Jumper, £160, Hades
Hades at Liberty 160 each