Ladies, Get Your Hades!

Meet Hades, your new la­bel love that’ll earn you best-dressed sta­tus in your squad

Look (UK) - - CONTENTS -

OK, be­fore you lose your rag over the fact we’re cham­pi­oning jumpers in Au­gust, let us re­mind you of a cou­ple of things. 1) Be­ing ahead of the curve is Look’s thing and 2) we live in Bri­tain. There – two per­fectly good rea­sons why you need a Hades jumper in your life. Not heard of them be­fore? We’re not sur­prised. The la­bel is still rel­a­tively un­known but now that it’s found a su­per-fan in the im­mac­u­lately turned out Alexa Chung, we guar­an­tee it won’t re­main un­der the radar for long. Along the same lines as the Bella Freud knits that lit­er­ally ev­ery stylista seems to own, these beau­ties (each em­bla­zoned with a cult band or mu­si­cian) are slightly more af­ford­able, yet just as achingly cool. At £160 a pop, they def­i­nitely com­mand in­vest­ment sta­tus and con­sid­er­ing the la­bel’s sec­ond drop of jumpers sold out in just 20 min­utes, it looks like we’re not the only ones who think they’re worth the splurge. If you’re not al­ready sold, this ought to seal the deal: founder Cassie Hol­land does every­thing her­self (we’re talk­ing the la­bels, the de­signs, the ship­ping…), mak­ing them a to­tally eth­i­cal – not to men­tion rad – buy. All hail Hades!

Jumper, £160, Hades Alexa Chung

Jumper, £160, Hades

Hades at Lib­erty 160 each

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