Olivia Palermo For Coast: ‘I Made Sure I Gave It The OP Touch’

An ex­clu­sive preview of her Coast edit and 25% off? Oh Olivia, how we love you…

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We’d like to say that when we first heard Olivia Palermo was fronting Coast’s new cam­paign, we man­aged to keep our cool. We’d like to say it, but it’s to­tally not what hap­pened. What ac­tu­ally en­sued was a lot of squeal­ing, mixed with the sort of hys­te­ria dis­played by smit­ten teenage girls at a 1D con­cert. Con­sider OP the Harry Styles of this anal­ogy and you’ll get the idea – it’s a big deal. Huge.

As one of the most stylish women on the planet (that’s no ex­ag­ger­a­tion), Olivia’s got the sar­to­rial Mi­das touch the rest of us could only ad­mire from afar. Not any more, though, as she’s joined forces with Coast. Known across the land for stun­ning frocks, Olivia show­cases a whole dif­fer­ent side of the oc­ca­sion­wear out­fit­ter. Cast im­ages of ban­deau dresses from your mind – in­stead, think beaut be­jew­elled knits, tweedy sep­a­rates and (per­fectly po­si­tioned) faux fur stoles. We’re still try­ing to get our heads around the fact that the floor-sweep­ing flo­ral maxi skirt is high street. It is, though, and it gives Liv’s fave de­sign house Os­car de la Renta a run for its money in the drama stakes.

Don’t be fooled, though. She ain’t no clotheshorse. In fact, Olivia insisted on styling the shoot her­self. ‘I in­cor­po­rated bold me­tal­lic colours and some lux­u­ri­ous tex­tures such as the vel­vet and jac­quard, then added state­ment shoes from my closet to give it a per­sonal touch,’ she gid­dily tells us.

Now, what if we were to tell you that you could dress ex­actly like Olivia but at a frac­tion of the cost? No, you’re not dream­ing – we’ve sweet-talked Coast into giv­ing you 25 per cent off the lot. Not even OP gets that sort of treat­ment.

Waist­coat, £79 Trousers, £89 Faux fur stole, £39 All coast

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