The new nude
With beauty brands catering for a wider range of skin tones than ever before, Deputy Fashion News Editor Hannah asks why is fashion proving so slow to catch on?
Throw ‘nude fashion’ into any search bar and you’ll likely be met with approximately 505 shades of beige. There’s no getting around it: even in 2016, ‘nude’ is synonymous with white skin.
I consider fashion and beauty to be two of the world’s biggest unifiers and – used in the right way – I believe fashion can be more revolutionary than perhaps any of us realises (here’s looking at you, Coco Chanel vs the dreaded corset). So why is fashion failing to recognise something as basic as our skin tone?
In comparison, the beauty industry seems light years ahead – L’oréal being the latest brand to extend its True Match foundation range to 23 shades – rejoice!
Don’t get me wrong, some brands are championing diversity. French fashion house Christian Louboutin looked poised to sow the seeds of change back in 2013, debuting a shoe collection in a refreshing spectrum of skin tones before further expanding the range into ballet flats early this year.
On the UK high street, LK Bennett has long led the charge with record sales of its bestselling heels, the all-inclusive Floret and Trench nude courts. In turn, lingerie start-up Naja launched its ‘Nude For All’ campaign this year, stating: ‘It’s time to change the idea that there is only one nude’.
But while Louboutin and Naja’s campaign shoots illustrate a very real representation of our world of diversity, surely it’s about time everyone else caught on? Because who can deny the looks (above) are far more interesting and beautiful because they’re just so real.
Is it finally time for a new nude? Definitely. As Mr Louboutin says: ‘Nude is not a colour, it’s a concept.’ Now we just need our favourite brands to follow suit too.
Naja launched its Nude For All campaign in May
‘I found the dream nude vest from asos in a colour called “Mushroom” a few years back and bought it 22 times over. It’s been discontinued and I haven’t found a worthy successor.’ o n e w s d E
‘I’ve been on the hunt for a nude bra to match my skin tone for the best part of 10 years. If by some miracle I do find one that suits, it never goes up to my size. I’m desperate to find one!’
‘three words for you: Marks & spencer! Its nude bra and pants combo is the best I’ve tried – granted they’re not sexy, but it works for me.’
‘Calvin Klein has a push- up bra that blends in seamlessly with my pale skin – pricey, yes, but yet to be matched elsewhere.’
‘I buy nude bikinis from us brand nasty Gal – they’re not undies but I still feel amazing every time I wear them.’
Trench court in Fern £195 Floret court in Winter Rose
£175 both LK Bennett